When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon Titelbild

When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon

When Hackers Hold Your Conference for Ransom with Stuart Ruff-Lyon

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 Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gathering of global risk professionals, doubling down on names like Adam Grant and Michael Strahan?Because sometimes the data is right and your audience is the exception. And knowing the difference is exactly what separates an event operator from a Chief Commercial Officer.In this episode of Event About It, host Megan Martin sits down with Stuart Ruff-Lyon, Chief Commercial Officer at RIMS, the risk management society, to talk about what actually happens when you stop measuring the wrong things and start asking better questions of your event.They play The Debrief, a game where Stuart gives the one question every event leader should be asking in their post-show report but almost never does. From flat sponsor revenue to a 92% say-they'll-return survey rate, Stuart flips the script on the metrics this industry treats as wins.Plus, Stuart shares the story of the morning a hacker held every single PowerPoint and video from RISKWORLD's 150-session education program for ransom. The first day of the show. Before the first session opened.And yes, they got it all back.What You'll Learn:The one question hiding behind every post-event metric that nobody is askingWhy cutting your closing reception to save $200K might be your most expensive decisionHow to think about social media engagement after your conference without counting selfies as a strategyWhat cybersecurity risk actually looks like for a large-scale conference and what RIMS did about itWhy the data says ditch celebrity keynotes — and when to ignore that data entirelyConnect with Stuart Ruff-Lyon: LinkedIn | RIMS.orgRISKWORLD 2026: May 3-6 | Pennsylvania Convention Center, Philadelphia Register and learn moreResources Mentioned:RIMS Active Shooter Resources and After Action Review — the full report Stuart references about the 2023 Atlanta incident, including the minute-by-minute after action review and RIMS' security enhancementsComprehensive Risk Management Guide: https://www.asaecenter.org/about-us/news_releases/2024-news-releases/asae-collaborates-with-industry-leaders-to-produce-comprehensive-risk-and-crisis-management-toolkit-for-associationshttps://associationsnow.com/2023/05/how-one-association-handled-an-active-shooter-incident-in-conference-city/Adam Grant — Think Again — the book Megan references in conversation with Stuart about rethinking assumptionsConnect with Megan Martin: LinkedIn | msquareddynamics.com | @M2Dynamics on social mediaGot a Vent of the Week or an event story worth sharing? Head to eventaboutitpodcast.com to submit yours and get featured on a future episode.Don't miss the Dynamic Dialogue After Show with Stuart, where we go deeper on the RISKWORLD rebrand, the Atlanta active shooter incident, and what association event leaders say behind closed doors that never makes it into the conference presentation. Join the Squared Squad at eventaboutitpodcast.com for access to every After Show episode and exclusive bonus content.Subscribe, leave a review, and share this with someone who still thinks 92% say they'd attend again is a good metric.
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