Sometimes (always?) the problem that we see in organizations is not technology or structures or something else—it is the inability of people to “get on the same page.”

One way to fix this is to have people dedicated to Business Architecture who understand “how things are wired up” and where the value is created. And who also tries to solve the problem that is shown above … what do you mean with what you just said?

And who could manage these problems better than Breanne Casteel, a catalyst for change enablement through collaboration and connections to drive empathetic business solutions?

She is a passionate advocate with 20+ years of experience bringing awareness of Business Architecture and Business Analysis skills and mindset to numerous roles in the organization with an emphasis on communication, transparency, and collaboration across silos.
Oh, and we had her on the podcast before :-)

In this episode we are talking about:

• Breanne returns from her earlier appearance (Episode 71)—evolving from a solo business architect building a practice to working inside a larger enterprise architecture team.
  
• A key reality: maturity doesn’t eliminate advocacy—even established architecture practices must continuously prove value as stakeholders change.
  
• Breanne’s go-to definition of business architecture: “It’s a drama mitigator.” Replace opinions with facts about how the business actually works.
  
• The core value: map what the business does, how it works, and how it connects—then test decisions against reality instead of politics.
  
• A recurring misconception: business architecture vs. process management—it is not a turf war but a spectrum that must align across domains.
  
• Roland reframes architecture as structure over flow—like an aqueduct: the structure matters more than what runs through it.
  
• Behind every clean model lies the messy middle—whiteboards, ambiguity, iteration, and rework. Practitioner takeaway: Show the messy middle. Transparency builds credibility and helps others learn how outcomes actually emerge.
  
• The new YouTube series was born from frustration with overly theoretical content and a push toward practical, real-world usage.
  
• The series spans nine themes, including foundations, capabilities, value streams, context, adoption, and the future of the discipline.
  
• A standout insight: Stop talking architecture. Start solving problems. Stakeholders care about outcomes, not frameworks.
  
• Listening beats modeling: what looked like a process issue turned out to be a cross-functional value flow problem.
  
• Architecture success hinges less on models and more on understanding stakeholder pain points.
  
• A recurring failure mode: strong deliverables but weak storytelling—leading to the dreaded “ivory tower” perception.
  
• The meta takeaway: architecture doesn’t fail because of bad models—it fails when value isn’t made visible.

You can find Breanne on LinkedIn here: https://www.linkedin.com/in/breannecasteel/.

Please reach out to us by either sending an email to hello@whatsyourbaseline.com or signing up for our newsletter and reading articles about process and architecture on our Substack… Go and subscribe at whatsyourbaseline.substack.com.

And if you like to support “the little podcast that could,” become a Patron at https://www.patreon.com/c/whatsyourbaseline. We appreciate you!

One of the skills that I see an increasing demand for Business Analysts is data analysis. Especially when “new” tools like Process Mining shift the landscape towards data-driven analysis.

And besides the need to learn these new skills, I also see multiple tools that are very pricey and might be cost prohibitive for some organizations, so they fall back to the universal Swiss knife in business… Excel.

One of the tools that beats that trend is KNIME, which not only is open-source but also has a great community and great training offerings. Besides the fact that the tool is great, if you have ever watched a video from KNIME you will recognize the voice of our guest, Rosaria Silipo, immediately.

Rosaria has been a researcher in applications of AI and Machine Learning for over a decade. Application fields include biomedical systems, IoT, customer intelligence, financial services, social media, cybersecurity, and automatic speech processing. She is currently based in Constance (Germany) / Zurich (Switzerland).

In this episode of the podcast, we talk about:

• Rosaria's background—she brings decades of experience, from early neural networks in the 1990s to shaping the KNIME community.
• A journey through data science history: hardware limits, Big Data, GPUs, deep learning, and today’s AI-driven shift.
• From building models to consuming and fine-tuning AI: why modern analytics is now more engineering than research.
• Tool evolution matters: visual, low-code platforms lower the barrier without blocking advanced use cases.
• Open source as an accelerator: community, shared extensions, education, and faster innovation.
• Why Excel breaks at scale—and how reproducible data pipelines outperform spreadsheet heroics.
• KNIME’s strength: step-by-step logic, transparency, and workflows you can explain to stakeholders.
• Education over hype: tools are powerful, but data literacy and validation remain non-negotiable.
• Rosaria’s focus forward: growing AI learning communities and mentoring young entrepreneurs.
• AI realities: hype is real, but fundamentals still matter—especially for tabular and business data.
• Community beats lock-in: ecosystems outlast tools and make practitioners better.
• Final takeaway: better analytics isn’t about smarter tools—it’s about people, clarity, and shared understanding.

You can reach Rosaria via LinkedIn here: https://www.linkedin.com/in/rosaria/.

PS: Please reach out to us by either sending an email to hello@whatsyourbaseline.com. And meanwhile, don't forget to subscribe to the What's Your Baseline? podcast on your favorite platform.

And if you like what you see here and want to support “the little podcast that could,” please check out our Patreon at https://patreon.com/whatsyourbaseline.

Happy New Year!

We are back from our regular break, in which we really did not do a lot for the podcast but were working on other things that you will discover throughout 2026. We are super excited about our plans, but it is not the time to talk about it … as we say in Germany, “lay the egg first, and then cackle.”

However, for our first episode of Season 10 (who would have guessed that?), we have a very special guest and an exceptional co-host: Michael Hill and Caspar Jans. Both are very well known in our industry, and Caspar is still polishing his medals that he received from the PEX network ;-)

Michael is a journalist and editor with experience in various mediums, including print, digital, video, webinars, and podcasts. He is passionate about the editorial and publishing processes and enjoys working creatively to produce media that has the biggest possible impact on the audience.
And he is also the editor of the Process Excellence Network, an outlet that many of us know :-)

In this episode of the podcast, we talk about:

• Michael explains PEX Network’s role as a content and community platform for process excellence, transformation, automation, and AI leaders.
• His journey into journalism started with a love for storytelling, creative writing at university, and a less-glamorous detour into insurance. Eight years covering cybersecurity journalism shaped Michael’s editorial approach before he transitioned into the process excellence space.
• PEX Network is positioned as more than a publication: it blends daily news, thought leadership, reports, webinars, and virtual events.
• The discussion highlights PEX’ push to become a trusted news source for the process and transformation community.
• Michael walks through a “day in the life” of an editor—balancing breaking news, long-form reports, contributor management, and vendor collaboration.
• The group explores how AI is reshaping content consumption search behavior and what “quality content” means in a zero-click world.
• A candid look at different content formats shows why virtual All Access events drive the strongest engagement across the community.
• The PEX Leaders Lists are unpacked as a mix of community recognition, inspiration, and organic reach, not paid promotion.
• Sponsored content and vendor partnerships are discussed openly, emphasizing editorial integrity, trust, and mutual value.
• Looking ahead, Michael outlines PECS’ future focus: video-first formats, broader transformation topics, and the “Future of BPM,” starting with the February All Access event.

You can reach Michael via LinkedIn here: https://www.linkedin.com/in/michael-hill-1a17b08b/.

Please reach out to us by either sending an email to hello@whatsyourbaseline.com or signing up for our newsletter and getting informed when we publish new episodes here: https://www.whatsyourbaseline.com/subscribe/.