In this episode of What’s Missing in Marketing Today, I sit down with Chris Reeve — a creator and strategist with over a decade in social media — to unpack what actually works in marketing in 2025.We cover:• Why 99% of content fails to connect• How to create emotion-driven storytelling that builds trust• The real role of AI in content and brand strategy• How to scale video without losing authenticityIf you’ve ever wondered how to turn attention into trust and trust into sales, this conversation will change how you see marketing.🔥 New episodes drop every Monday! 🎧 Listen on Spotify | Apple | YouTube🧠 Hosted by Carlton Follow for weekly insights on what’s really missing in marketing today.

Welcome to What Is Missing in Marketing Today: Live — where we dig into what actually moves the needle in modern marketing.This live workshop, recorded in 2023, breaks down the fundamentals of video strategy, confidence on camera, and content creation that still matter today — and will be even more important in 2026.🎙️ In this live session, we cover:Why video remains the most powerful tool for connection and trustHow to overcome the fear of being on cameraCreating content that builds personality and emotional connectionThe difference between documenting and creatingHow to adapt your message across LinkedIn, TikTok, YouTube, and InstagramWhy consistency matters more than perfectionTurning one video into a full content strategyHow emotion drives business decisions and repeat clientsThe power of showing up and becoming front-of-mind in your industryBuilding confidence, clarity, and communication through video🎥 Whether you’re a business owner, marketer, or creative, this workshop will help you understand why video marketing isn’t about production value — it’s about purpose, people, and consistency.💡 This is part of the What Is Missing in Marketing Today: Live series — recorded sessions, real conversations, and raw learning moments we’ll be expanding into live events in 2026.🎧 Subscribe and join the movement to bring real storytelling back to marketing.0:00 – 1:04 | Intro – Welcome to the Live WorkshopSetting the scene: what today’s session covers and why video still matters in 2025.1:05 – 5:22 | Why Video Still WorksHow storytelling, emotion, and visibility drive connection and trust in business.5:23 – 10:08 | Confidence on CameraPractical ways to overcome fear, hesitation, and the “I hate being on camera” mindset.10:09 – 15:37 | Creating vs DocumentingWhy authenticity wins over perfection and how to simplify your content strategy.15:38 – 21:25 | Where to Post & How to AdaptBreaking down LinkedIn, TikTok, YouTube, and Instagram — where your content performs best.21:26 – 27:44 | Finding Your MessageHow to identify what you actually stand for and communicate it clearly through video.27:45 – 33:32 | The Power of EmotionWhy emotion drives decisions and how to capture genuine human reactions on camera.33:33 – 39:40 | Structure & Scripting TipsHow to outline your videos without sounding scripted — frameworks that work.39:41 – 45:08 | Consistency Over PerfectionWhy showing up beats over-planning, and how consistency compounds audience trust.45:09 – 51:27 | Real-World Examples & StrategyCase studies from clients and creators applying these principles in 2023–2025.51:28 – 57:10 | Building Confidence Through RepetitionUsing regular filming to strengthen clarity, delivery, and natural communication.57:11 – 1:03:06 | Turning One Video into ManyRepurposing content across platforms and scaling your message efficiently.1:03:07 – 1:08:42 | AI, Tools & the Future of ContentHow AI assists creative processes without replacing authenticity and human voice.1:08:43 – 1:13:57 | Live Q&A HighlightsReal audience questions about strategy, confidence, and measuring ROI from video.1:13:58 – 1:18:00 | Outro & What’s NextWrapping up: key takeaways, gratitude to attendees, and a preview of What Is Missing in Marketing Today: Live 2026. #WhatIsMissingInMarketingToday #VideoMarketing #ContentStrategy #PersonalBrand #Storytelling #MarketingWorkshop #LiveEvent #Filmmaking #Marketing2025 #BusinessGrowth #ConfidenceOnCamerab

In this episode of What Is Missing in Marketing Today, I sit down with Phil Beastall — filmmaker and director behind Love Is a Gift and the Lewis Capaldi Someone You Loved music video.We dive deep into how emotion, authenticity, and storytelling still outperform algorithms — even in the age of AI.🎙️ In this episode:Phil’s journey from the creative industry into video productionThe making of Love Is a Gift — a £50 film that reached over 50 million viewersDirecting Lewis Capaldi’s Someone You Loved and shaping its emotional impactHow to create emotionally resonant content that cuts through AI noiseBalancing data, creativity, and human connection in modern marketingLessons from viral campaigns and how to stay authentic at scaleWhy forgiveness over permission matters when capturing real emotion on cameraWhat the future of storytelling and video marketing looks like in 2025If you’re a marketer, creative, or filmmaker, this episode will remind you what’s truly missing in marketing today — heart, story, and purpose.🎧 The full episode is live now!👉 Subscribe for weekly conversations on creativity, storytelling, and marketing that actually connect.#WhatIsMissingInMarketingToday #PhilBeastall #VideoMarketing #Storytelling #LoveIsAGift #LewisCapaldi #Filmmaking #CreativeIndustry #AIandCreativity #MarketingPodcast