What's Behind Sales and Marketing Misalignment? Titelbild

What's Behind Sales and Marketing Misalignment?

What's Behind Sales and Marketing Misalignment?

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Sridhar Ramanathan is the co-founder and chief operating officer of Aventi Group, a Silicon Valley product marketing agency that serves high-tech clients. He expounds on a recent article he wrote for Sales & Marketing Management on why misalignment occurs so often between B2B sales and marketing teams, and how to fix that.

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