In this episode, Anant Sharma speaks with Hanan Eissa, VP Marketing & PR at Atlantis The Royal, about the industry's blind spot and how it shapes the way hospitality builds brands.

With a background in FMCG and agency strategy, Hanan brings commercial rigour to luxury hospitality, grounded in product, pricing and consumer psychology. Together, they examine how marketing drifts toward surface-level visibility, how sameness creeps in, and how reference points become too narrow.

From launching Atlantis The Royal next door to an established icon, to backing ambitious creative decisions on a global stage, this is a conversation about clarity, conviction and the thinking required to operate at scale.

They also discuss the commoditisation of "luxury", time as a defining currency of modern hospitality, and why the industry needs to widen its field of vision.

In this episode, Philippe Zuber, CEO of Kerzner International, joins Anant Sharma to explore how one of the world's most ambitious hospitality groups approaches growth without dilution.

From Atlantis and One&Only to the launch of SIRO and Rare Finds, Philippe shares how Kerzner thinks about luxury as an ecosystem — where emotion, memory and habit matter more than transactions or points. They discuss why restraint can be a strategic advantage, how loyalty is earned through return rather than reward, and why the future of luxury depends as much on what brands refuse to do as what they pursue.

A conversation about scale, discipline, and the real cost of getting luxury wrong.