This week on What Really Matters, Tim gets real about what it means to build a growth mindset at home, not just in business. From dad jokes and front flips on the trampoline to the deeper lessons of effort, failure, and trying again, this episode is a must-listen for parents, leaders, and anyone trying to raise resilient, wholehearted kids. Tim shares practical ways to model growth, embrace struggle, and create a family culture that celebrates the try, not just the trophy.

Episode Summary:

If you want to grow your business without burning out or blowing up your ad budget…

Or learn how tiny tweaks in strategy can unlock massive revenue gains…

Tim breaks down the most essential framework you’ve probably never fully leveraged F.R.A.P™ in this episode of What Really Matters.

In this power-packed episode, Tim unpacks Frequency, Referrals, Average Ticket, and Price—four small levers that can make a massive difference in your revenue. Whether you’re running a cleaning company, selling coaching offers, or flipping vintage Jordans, these principles apply. You’ll hear real-world examples, tactical ideas, and stories from the trenches—including how changing just two cleaning schedules in his janitorial company added thousands to the bottom line. And yes, there’s a dad joke tucked in there, too. 😉

This isn’t about theory—this is about implementation. Listen in and learn how to audit your own F.R.A.P™, boost your customer lifetime value, and set up repeatable growth that doesn’t rely on guesswork or grit alone.

Ready to level up your business without making it harder?

Tim’s got accountability groups open now—DM him or connect to get tactical, stay focused, and finally move the needle.

🎧 Subscribe now, share this with a business buddy, and start pulling the levers that really matter

Episode Summary:

If you’re in the early stages of your business—or feel like you’re starting over from scratch—this episode is your permission slip to stop playing small and start showing up like a pro, no matter your budget.

Tim shares a passionate, behind-the-scenes look at what it really takes to outwork, outlast, and outshine the big players… even when you’re bootstrapping from a storage unit with one truck and a ton of grit.

In this episode of What Really Matters, you’ll discover:

Why small businesses secretly have a competitive advantage (yes, really).

The moment Tim realized perception can outperform reality in marketing.

How to use the F.R.A.P. formula (Frequency, Referrals, Average Ticket, Price) to grow faster without breaking the bank.

The truth about pricing for value—not desperation—and why customers actually want to pay more (if you show up right).

How consistent marketing made Tim’s company look like a franchise long before it was.

Start scrappy. Show up strong. And remember—nobody cares… Work harder.