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What 100 homepages got wrong

What 100 homepages got wrong

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After dissecting 100 B2B homepages, Talia breaks down the 3 biggest mistakes brands are making on their homepage and the one thing they need to do, to fix it.

The bottom line? It isn’t a design or UX problem, it isn’t a traffic problem - it’s a customer-centricity problem.

Across industries, the same 3 problems showed up again and again:

  1. unclear or generic messaging that focuses on the company instead of the buyer,
  2. overly complicated layouts that make it hard to understand what’s being offered,
  3. and a complete lack of emotional resonance.

This isn’t just a B2B problem. It’s a widespread issue that’s happening on most websites.

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