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Wharton Marketing Matters

Wharton Marketing Matters

Von: The Wharton School
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 Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Hosted on Acast. See acast.com/privacy for more information.

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  • Zillow's VP of Brand and Product Marketing, Beverly Jackson

    Zillow's VP of Brand and Product Marketing, Beverly Jackson
    Feb 19 2026
    Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.

    Hosted on Acast. See acast.com/privacy for more information.
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    35 Min.
  • Canva's Global Head of Consumer and Product Marketing, Kristine Segrist

    Canva's Global Head of Consumer and Product Marketing, Kristine Segrist
    Feb 12 2026
    Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale.

    Hosted on Acast. See acast.com/privacy for more information.
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    29 Min.
  • Ad Age Editor-in-Chief, Jeanine Poggi

    Ad Age Editor-in-Chief, Jeanine Poggi
    Feb 5 2026
    Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event.

    Hosted on Acast. See acast.com/privacy for more information.
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    29 Min.
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