Part 1 of our 4-part Website focussed episode

In this episode, our hosts Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) break down what a “good website” actually means for Australian small businesses, and where most people go wrong when they rush straight into design.

Rather than treating a website like a one-off project, this conversation frames it as a credibility tool, an information hub, and a conversion asset that needs to match your business model, your audience, and the way people actually browse today, especially on mobile.

Rashan explains how the website landscape has shifted since 2014, with modern platforms making it easier and cheaper to build a solid presence. But “easy to build” is not the same as “effective”. The real challenge is usually content, clarity, and making the site feel trustworthy in the first two seconds.

Daniel links this back to marketing fundamentals. If someone finds you through search, referrals, or social media, your website is often the place they go to validate you. That is where the right structure, messaging, speed, and legal basics can make or break whether a visitor turns into an enquiry or sale.

This episode is designed for business owners who want a practical starting point, and who want to avoid wasting money on a website that looks fine but does not convert.