Join guest Dr. Jeff Rodgers and hosts Michael Cowen & Joanna Booher on a Q&A-style webinar discussing everything you need to know for finally making the PIVOT away from general dentistry and going sleep-only.

You'll learn to:
- Establish concrete financial & timeline benchmarks to systematically phase out general dentistry without risking your baseline revenue

- Transition your existing staff from a traditional dental mindset into an elite, specialized DSM team optimized for sleep workflows, medical billing procedures, and physician outreach

- Implement robust billing systems that ensure consistent cash flow during your practice's pivot

- Construct a physician-facing marketing system that positions you as the local sleep expert and replaces your reliance on internal GP patients

Description

Join Michael Cowen, Joanna Booher, and guest Dr. Jeff Haddad on a Q&A-style webinar debunking common myths about running a TMD practice and discussing how to structure the business of TMD in your practice and manage sleep & TMD workflows.

You'll learn to:
- Analyze the financial and operational metrics of integrating TMD therapy into your existing model, turning a misunderstood patient base into a high-margin revenue center

- Implement a strategic marketing and intake system designed to separate ready-to-treat patients from chronic "doctor-shoppers," maximizing your chair-time ROI

- Evaluate the often-overlooked intersection between joint pathology and OSA to ensure your appliances treat the root cause, not just the symptoms

- Develop precise stabilization strategies to safely manage acute jaw locking and muscle spasms, providing immediate patient relief

Join Michael Cowen, Joanna Booher, and guest Dr. Suzanne Thai for the WAKE UP CALL, a live webinar series powered by Awaken2Sleep

This episode is a Q&A style webinar discussing how to cultivate an elite patient care experience that converts patients to treatment & gets them to refer you to others!

You'll learn to:

- Discover the exact blueprints to transition your practice from standard clinical care to an elite, high-touch experience from the moment a patient calls to the final device delivery
- Master behavioral communication techniques disarm patient anxiety, build instant trust, and get patients eagerly saying "yes" to OAT
- Train and empower your team to handle everything from screening to medical billing with absolute precision
- Turn satisfied sleep patients into your highest-converting marketing asset

Listen now!