Video Marketing in the Modern Age
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Video Marketing in the Modern Age
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Welcome to the debut episode of the Video Power Play Podcast, hosted by Zachary Etengoff. In this episode, we explore the golden age of video marketing and how it has evolved from traditional TV ads to the dynamic world of social media. Zachary shares his passion for video, recounting his childhood fascination with Super Bowl commercials and how the landscape has shifted dramatically since then. Discover how businesses can leverage video marketing, from using simple tools like smartphones to creating cost-effective campaigns that rival high-budget productions.
Zachary introduces the concept of the marketing video funnel, explaining the stages from awareness to retention and how storytelling plays a crucial role in connecting with audiences. Whether you're new to video marketing or looking to refine your strategies, this episode offers foundational insights and practical tips. Plus, get inspired by the wisdom of industry leaders like Gary Vee and Russell Brunson, as Zachary embarks on his journey to learn and teach the art of video marketing. Tune in and join the conversation as we explore the power of video to elevate your brand and engage your audience!
