JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep160

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Back to back episodes? Happy Holidays. This final episode of the year is coming at you from our new HQ and looking back on a big 2025 for Valor. We talk about scaling the roastery, surviving Black Friday/Cyber Monday, why coffee prices stayed high, and what tariffs and origin trips actually changed for us.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep160

Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.

Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠

Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep159

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

The podcast is BACK. This episode was recorded on a 7-hour drive through the mountains of Colombia with Valor, Lucas Cuadros (Unblended), and Trevor Clark (Black & White Coffee Roasters). We break down coffee as an ingredient vs coffee as a product, why origin relationships and storytelling matter, how roasters grow e-commerce as café margins tighten, and what it looks like when producers level up into specialty. If you’re a roaster, café owner, or coffee nerd who cares about where coffee’s heading next, you clicked on the right pod.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep159

Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.

Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠

Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep158

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Third-wave coffee and drive-thrus don’t usually mix, so we rolled across Atlanta to see how our friends at Sequel Coffee Co. are pulling it off! We hit the lane, grabbed a few drinks (and snackies), and talked through what actually makes a specialty drive-thru work: clear signage, friendly face-to-face ordering, and a bar flow that keeps things moving without killing quality. Then we pop inside to chat vibe, team culture, and the little ops choices that make busy mornings feel smooth! If you’ve ever thought, “Could we do a drive-thru?” this episode is the fun, no fluff look at how it can actually click.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep158

Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.

Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠

Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777