When you’re stuck, sometimes the best solution is to stop thinking conventionally.

Paul Sloane, innovation expert and founder of Destination Innovation, joins the Be A Marketer podcast to show how lateral thinking can unlock breakthroughs in business. With over 20 books written and keynote speeches delivered worldwide, Paul has taught companies like Microsoft, IBM, and Disney to reframe challenges and discover fresh solutions.

In this episode, you’ll hear what lateral thinking looks like in practice, why small businesses have an edge when it comes to agility and innovation, and how Paul uses tools like Constant Contact and AI to keep his own marketing sharp after decades in business.

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Additional Resources:

• Understanding contact segmentation
• Using click segmentation in an email
• Overview: Email reporting

Meet Today’s Guest: Paul Sloane of Destination Innovation

👤 What he does: Founder of Destination Innovation, a consultancy based in the UK that helps organizations spark creativity, challenge assumptions, and solve problems through lateral thinking and innovation workshops.

💡 Key quote: “Lateral thinking is approaching problems from a fresh direction. The best solutions often come from stepping away from the obvious path.”

👋 Where to find him: LinkedIn | X | Instagram

👋 Where to find Destination Innovation: Website | Facebook