Goodtype, from Katie Johnson and Ilana Griffo, is a platform for creative education, resources, and inspiration. Katie is a lettering artist who lives in Austin, Texas with her husband and pets. Her clients include Penguin Random House, Trader Joe’s, and Logitech. Ilana is a designer and author who lives in upstate New York with her husband and children; her clients include Lululemon, Microsoft, and Homegoods. Together, Katie and Ilana oversee a community of over 1M+ followers, and they also host The Typecast, a podcast where the dynamic duo talks all things creative business.

Goodtype joins Sevy to get practical: the tools and instruments, the hardware and software, and how creative entrepreneurship is a marathon, not a race — especially on social media. Passive income? Have fun with that.

User Journey w/ Sevy is presented by the Society of Typographic Arts, Chicago's oldest professional association for design. Learn more at userjourney.show.

James Edmondson is a San Jose-based type designer who, in 2015, started OH no Type Co., the foundry for the fonts that no one wants; and in 2018, he co-founded Future Fonts, a platform for experimental type-in-progress. His new book, The OH no Book: A Serious Guide to Irreverent Type Design, is out now from Princeton Architectural Press. James studied graphic design at California College of the Arts (CCA) before graduating from the Royal Academy of Art's Type Media program in The Hague, Netherlands. He has taught type design at CCA in addition to Type West at the Letterform Archive and Type@Cooper Union.

James joins Sevy to talk about his journey from ice cream scooper to typography guru — the luck, the failure, and the lessons in between: from accidental pay-what-you-will success to those fabled corporate licensing deals.

User Journey w/ Sevy is presented by the Society of Typographic Arts, Chicago's oldest professional association for design. Learn more at userjourney.show.

Paula Scher is a designer, painter, and educator. Since 1991, she has been Partner at influential New York City design firm Pentagram, and she’s the creative mind behind some of America’s most iconic brand campaigns. She’s made more than 2,000 album covers for artists like Billy Joel, Leonard Bernstein, and Bob Dylan — while her celebrated map paintings have inspired books, screenprints, and exhibitions. Her work’s been shown worldwide, with a new major exhibition, Type Is Image, on view through April 2026 at Die Neue Sammlung in Munich.

Paula joins Sevy to trace the arc of her groundbreaking career, from doing things in college that you shouldn’t discuss on podcasts to how designer intuition runs the show at Pentagram — and why. Hint: it has something to do with needing a vision.

User Journey w/ Sevy is presented by ⁠the Society of Typographic Arts⁠, Chicago's oldest professional association for design. Learn more at ⁠userjourney.show⁠.