Unlocking Behaviour Change Podcast Episode 39: Unpacking features of motivation in the COM-B model Titelbild

Unlocking Behaviour Change Podcast Episode 39: Unpacking features of motivation in the COM-B model

Unlocking Behaviour Change Podcast Episode 39: Unpacking features of motivation in the COM-B model

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This week Jamie has been playing Animal Crossing and Robert has been trying not to eat chocolate biscuits. Also, Robert offers tips on making marginal but meaningful changes to behaviour as the duo delves deeper into COM-B. Robert talks about how identity and imagination are important in turning 'should' into 'want' ... and how 'want' becomes 'should'!

Want more? Check out our latest books:

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

Sign up to Robert’s Substack: https://robertwest100.substack.com/

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

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