Kyle Ellis and Boel Hammarstrand share their arborist journeys and dive into Solidur’s evolution from a post-WWII French footwear company to a modern, eco-responsible PPE manufacturer. The episode highlights Solidur’s newest tree climbing boot, designed specifically for SRT, featuring an innovative rope-through-the-sole system, EU-made materials, waterproof construction, and customizable fit—built and tested by working arborists for real-world climbing.

Elizabeth Rodewald, Manager of Corporate Engagement at TCIA, shares her journey from growing up in a Southern California forestry family to discovering her purpose in the tree care industry. After studying horticulture in New York and a brief stint in the fashion world, a bad experience pushed her to seek work that truly matters. Now at TCIA, she’s driven to make the industry safer, elevate education, and support the people who keep tree care moving forward.

We sit down with the founder of TSO – Tree Service Owners, a free community of more than 11,000 companies growing 5% every month. Built by a 26-year industry veteran, TSO is a vendor-free, owner-only space designed for real questions, constructive conversations, and shared learning. With hundreds of posts and thousands of comments each month, plus webinars on growth, hiring, and operations, TSO has become a trusted place for tree service companies to help each other succeed, competitive, but united in wanting everyone to get better.