What does it really take to run a 40-year-old creative agency in a world ruled by AI, influencers, freelancers, and fast content?In this candid, no-filter conversation, Rashi opens up about growing up inside a legacy design & advertising business and how she now runs it in a completely different era. From payment delays and agency politics to AI in creativity and why pitching is broken, this episode goes deep into what most agencies never say out loud.We discuss:1. Why legacy agencies struggle in today’s creator-driven world2. How AI is changing creativity (and why human instinct still wins)3. The ugly truth about payment cycles in advertising4. Why Rashi refuses to pitch for clients5. Freelancers vs. full-time creative teams6. How creator IP is becoming more valuable than ads7. Why agencies should be treated as marketing partners, not vendorsThis is not a motivational talk.This is the real economics, politics, and survival playbook of the creative industry in 2026.If you are:1. Running an agency2. Working in design, branding or advertising3. A freelancer or creator building long-term IP4. Or someone stuck in broken client systemsThis episode will hit close to home.🔔 Subscribe for real conversations aboutDesign • Creativity • AI • Agencies • Content • Business • Influence • The Creator Economy👇 Follow Twisted Truths on Socials 👇 🎥 YouTube → https://www.youtube.com/@twistedtruthssbydgf 📸 Instagram → https://www.instagram.com/twistedtruthss 📘 Facebook → https://www.facebook.com/twistedtruthsbydgf 🎧 Spotify → https://open.spotify.com/show/6qEze2L1XySuiGYdiuWnND?si=57cb956c71714375📩 For collaborations & queries: info@dandgfilms.com
Twisted Truths | Episode with Rashi – Clean Chapters
00:00 – Introduction
Obsession, micromanagement, and the 40-year legacy of a creative business.
01:00 – Design × Business × AI
How design thinking meets business realities, and the growing impact of AI on creativity.
01:45 – Meet Rashi
Official start of the conversation with Rashi.
02:10 – Growing Up in a Legacy Agency
Managing a legacy business and being raised inside a creative ecosystem.
03:35 – From Design School to Business
Transitioning from formal design education to real-world business operations.
05:05 – Maintaining Design Quality
Approval systems, standards, and protecting creative integrity in an agency setup.
08:10 – Delegation vs Micromanagement
Finding balance, leadership challenges, and the role of a quality checker.
51:05 – Why Creators Need IP
The importance of building Intellectual Property for long-term creator growth.
52:30 – Upcoming Show: The Hungry Guests
Concept, format, and what makes the show different.
54:05 – Traveling for Stories
Exploring India to discover unique, culture-driven content.
55:35 – Closing Thoughts
Why integrating agency branding into content matters for creators and businesses.