In this episode of In The Spotlight, host Meagan Fettes sits down with Viktoriia Roda, founder of VI•RO Products, a Calgary-based home fragrance brand rooted in creativity, intention, and mindful living. Viktoriia shares her journey from a structured corporate career to discovering candle making as both a therapeutic outlet and a business opportunity — one that began with curiosity, a $100 investment, and a deep love for scent.

Viktoriia opens up about experimenting with soy wax, learning the technical side of candle making, and realizing that true creativity lives in imperfection. The conversation explores authenticity in business, the pressure to appear “polished” online, and why showing up real — messy kitchens, pajamas, and all — helped her connect more deeply with her audience. She also shares how scent, memory, and intention play a powerful role in VI•RO’s collections, from seasonal bestsellers to candles designed to feel like home.

This episode is an honest, inspiring look at what it really takes to build a product-based business from the ground up — and why creativity can be the gateway to calm, confidence, and connection.

Host: Meagan Fettes @meagan.fettes

Guest: VI•RO Products Website: https://www.viroproducts.ca

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