What happens when you have to pull off a massive, world-class Olympic marketing campaign that started far too late and was then hit by an external crisis? In this episode of In The Unlikely Event, host Rick Kiley sits down with two exceptional event creators, John Millward (Chief Creative Officer, SoHo Experiential) and Jeffrey Berke (veteran of large-scale events), to relive a high-stakes project from nearly 25 years ago.

The challenge was an Olympic-sized activation that demanded world-class execution under impossible conditions. John and Jeffrey, who met for the first time in the middle of the chaos, had to navigate a project that was already behind schedule and then faced a turning point that threatened to derail the entire effort. This is the story of how they turned a potential disaster into a masterclass in problem-solving. Hear the untold details of the chaos and the ingenuity that saved the day, proving that even under the most intense, global pressure, creativity and grit can carry the torch to the finish line.

Links:
Website: https://www.sohoexp.com
YouTube: https://www.youtube.com/watch?v=edGz3wgvQ34
Spotify: https://open.spotify.com/episode/0rNCD9YzVFDl3IrYTmEQYi?si=un8hzndkTNKYJtKqhk3yug
Apple: https://podcasts.apple.com/us/podcast/trial-by-olympic-fire/id1852356725?i=1000737318850