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Today I’m joined by Nicola, my COO in Thrive, and we’re getting into a topic that can feel a bit uncomfortable, but it is one of the most important conversations you can have if you want your clinic to grow.

Episode Summary
In this episode, Nicola and I talk about the things clinic owners tolerate that quietly erode performance over time. We explore why leadership can feel triggering, especially if you have come from workplaces where leadership looked more like dictating, bullying, or conflict.

We also talk about how easy it is to swing too far the other way. Wanting to be liked, avoiding difficult conversations, and telling yourself you do not have time can all become patterns that keep you stuck.

• If you keep discussing the same person, you have tolerated it too long.
• Avoidance often looks like empathy, but it drains you and the business.
• Most “team problems” are unclear expectations.
• If you are not tracking numbers, nobody is.
• Set simple KPIs per role, for therapists: conversion, visits, occupancy.
• Check process and training before blaming the person.
• Lead tough chats with curiosity, not aggression.
• Leadership is learned, get support and practise it.
• Your clinic grows as your leadership grows.

Sponsor
Today’s episode is sponsored by Jane, a clinic management software and EMR. The Jane team knows that when your workday is spent providing care, admin can easily spill into your evenings. Jane’s user friendly online bookings let patients book at their convenience, manage appointments, complete intake forms, and receive SMS and email reminders through a secure portal, saving you from doing it all manually. Head to the link in the show notes to book a personalised demo, and use code Thrive1MO at sign up for a one month grace period applied to your new account.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

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Welcome

In today’s episode of Treat Your Business, I’m joined by Anna, a pelvic health clinic owner and a client inside my Thrive Activate programme. Anna shares the moment she seriously considered going back to the NHS after 12 years away, after her clinic hit a sudden quiet month and the panic set in.

This is a real conversation about what it feels like when income dips, confidence wobbles, and you start questioning everything, plus what changed once Anna decided to get support and build a plan.

Episode Summary

Anna opened her clinic in late 2021. Early on, things went well, but she was undercharging and relying on organic growth. Then she hit a month where it was totally dead and she started thinking, “Do I just go back to the NHS?”

She shares how she tried to fix things by working harder and doing more research, but without knowing her numbers or having a strategy, the good months and bad months felt random.

We talk about what finally made her book the call, what it felt like joining Thrive, and why the weekly Q and As, monthly pods, and quarterly strategy days helped her stop feeling isolated and start making confident decisions.

Anna also shares the practical changes she made, including introducing treatment plans and packages, getting clear on her numbers, and bringing in support like a VA and an accountant. Now she’s consistently fully booked and stepping into the next stage: building a team so she can reach more women and expand services.

Key Takeaways

• A quiet month can trigger panic when your income feels unpredictable.
• Knowing your numbers and having a plan reduces overwhelm.
• Packages and treatment plans can create steadier income and better patient buy in.
• Support roles (VA, accountant) protect your capacity when the clinic gets busy.
• Community matters. Being around peers who get it makes growth feel possible.

Episode Sponsor

Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, book a personalised demo. If you are ready to get started, use the code 'THRIVE1MO' at the time of sign up for a one month grace

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome
Today’s episode is for you if you’re carrying everything and quietly wondering how long you can keep going like this.

Episode Summary
I’m joined by Emma, a neuro physio and clinic owner on an incredible journey inside Thrive. When I first met her, she was exhausted and overwhelmed. Her days started at 5am at a tiny desk in the kitchen, then it was a sprint through kids, clinic, clients, admin, late night emails, and a phone that never stopped. She carried most of the caseload, had no admin support, and was living month to month with no clear plan for the future.

Emma shares the turning point was not one dramatic moment. Life simply became unmanageable. She could not keep pouring into the business while raising her boys and still feel like she had nothing to show for it. She had listened to the podcast for a long time, and finally made the call because she needed hope and a place to start.

We talk about what changed once we began working together. We tackled strategy: pricing, packages, moving away from pay as you go, team structure, marketing, and the numbers. But Emma is clear the biggest shift was mindset: believing in herself, recognising her worth, and seeing what was possible.

The ripple effect has been huge. Emma’s money mindset has changed, and she now has hope for the future, including what is possible for her boys. Her son wants to be a pilot, and where she once would have shut that dream down, she now believes they will find a way. She also shares personal changes, including opening the door to a relationship after years of being single, and stepping into a bigger, beautiful clinic space.

Key Takeaways

• If nothing changes, nothing changes. Sometimes you have to decide it is enough.
• Strategy grows the business, but mindset makes the strategy sustainable.
• Knowing your numbers and capacity gives you control and confidence.
• Community and accountability stop you doing this alone and keep you moving.
• The right support can change your business, and your whole life.

Episode Sponsors:
Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, book a per

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1