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Transaction Layer

Transaction Layer

Von: Blake Saunders
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 The Transaction Layer is a podcast that dissects how leading founders, investors, and strategists turn engaged audiences into durable enterprise value across media, consumer, and lifestyle sectors. Hosted by Blake Saunders, each episode spotlights proven operators and deal-makers, unpacking the capital structures, growth levers, and M&A tactics shaping the next generation of revenue-driven digital businesses—your essential edge in a rapidly evolving market. Marketing & Vertrieb Ökonomie
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  • E1: Caley-Rae Pavillard (ShopMy)

    E1: Caley-Rae Pavillard (ShopMy)
    May 15 2025
    ShopMy is rethinking influencer marketing and VP of Creators Caley Pavillard breaks down how. We talk about creators evolving into performance-driven partners through affiliate tech, detailed analytics, and emerging AI, and why social commerce is now a must-have growth channel for consumer brands.
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    23 Min.
  • E10: Stephen Regenold (GearJunkie & AllGear Digital)

    E10: Stephen Regenold (GearJunkie & AllGear Digital)
    Sep 26 2024
    In this episode, we speak with Stephen Regenold, a seasoned journalist and entrepreneur with over 15 years of experience in building and scaling media companies. Stephen shares his journey from starting his career as a writer for The New York Times to founding GearJunkie, a leading media company in the outdoor gear and adventure space. He reflects on the challenges and rewards of transitioning from journalism to entrepreneurship, scaling a business, and eventually selling GearJunkie. Stephen also offers insights on how digital media has evolved, from early content strategies to the rise of affiliate commerce, and the role of AI in shaping the future of media. His stories provide valuable lessons on authenticity, business growth, and the dynamic relationship between content and commerce in the digital landscape. Tune in to hear how Stephen's passion for outdoor adventure fueled his success in both journalism and business.
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    27 Min.
  • E9: Lauren Newman (Red Ventures - CNET)

    E9: Lauren Newman (Red Ventures - CNET)
    Apr 26 2024
    Lauren Newman, EVP of Revenue at Red Ventures, discusses her background in media and publishing and her experience in direct ad sales and commerce. She emphasizes the importance of innovation and relationship management in both areas. Newman shares her success in taking back influence in the beauty industry by showcasing editors as the original influencers. She also highlights the need for publishers to find unique experiences that can only be offered through direct sales, such as CNET’s coverage of the iPhone release. Newman then discusses her transition to Skimlinks and the value it provides to publishers in terms of marketplace intelligence and efficiency. She explains how Skimlinks can be a gateway drug to affiliate for new publishers and offers insights into the selling points and ROI of the platform. Lauren Newman discusses the challenges publishers face in making a million dollars and the investment required to succeed. She highlights the importance of publishers being prepared to invest in hiring, content production, and refreshes. Lauren also talks about her move to CNET and the opportunity to bring media expertise to Red Ventures. She explains the partnership between CNET and Best Buy, where CNET’s expert opinions and reviews are integrated into Best Buy’s store and online experience. This partnership allows for a seamless consumer journey and the ability to measure the entire funnel.
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    31 Min.
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