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Trailer Geeks and Teaser Gods

Trailer Geeks and Teaser Gods

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 Trailer Geeks and Teaser Gods... the podcast that honors the art of making movie trailers, teasers, key art, and all the strategic content that launched the movies, TV shows, and games you love. Kunst
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  • Best Of — Robert Walker (Buddha Jones): Craft, Emotion & the Art of the Trailer

    Best Of — Robert Walker (Buddha Jones): Craft, Emotion & the Art of the Trailer
    Jan 5 2026
    What does it mean to truly feel a trailer—and how do you translate that feeling into something that moves an audience? In this Best Of Trailer Geeks & Teaser Gods episode, Corey Nathan revisits his wide-ranging, deeply personal conversation with Robert Walker, one of the most influential and respected trailer editors working today. From his early experiments with cassette-tape collages and experimental music to shaping iconic campaigns at Intralink and Buddha Jones, Robert shares how a lifelong obsession with sound, rhythm, and emotion led him to a career defined not by formulas—but by feeling. This conversation spans decades of trailer history, touching on legendary campaigns for Batman Begins, Cinderella Man, A.I. Artificial Intelligence, The Social Network, The Book of Eli, Out of the Furnace, The Harder They Fall, and more. Along the way, Robert reflects on mentorship, artistic risk, industry shifts, and why unresolved emotion is the most powerful tool a trailer editor has. Whether you're a trailer editor, filmmaker, marketer, or creative of any kind, this episode is a masterclass in why craft matters—and why the best work starts with intuition, not templates. Key Takeaways Emotion Is the Job Robert explains that the ultimate goal of a trailer isn't explanation—it's feeling. A successful piece creates emotional tension that compels audiences to lean in and want more. Childhood Roots Shape Creative Voice From discovering Walkabout and Stockhausen records at the library to cutting cassette-tape collages, Robert traces how early experimentation laid the foundation for his editorial instincts. Short Form, Maximum Freedom Why trailers—rather than features—offered Robert the creative latitude he craved: non-linear storytelling, music-driven structure, and constant reinvention. Learning Through Repetition Cutting dozens of trailers at Roger Corman-adjacent companies gave Robert invaluable reps, sharpening both craft and judgment at speed. Mentorship & Creative Friction Stories from Intralink—including spirited debates with Anthony Goldschmidt—reveal how conflict, trust, and passion often lead to the strongest work. Teasers Aren't Ads—They're Invitations Robert reframes teasers as emotional groundwork, not sales pitches—particularly in franchise resets like Batman Begins. Adapting Without Betraying the Film From melancholy character studies (Out of the Furnace) to stylized genre pieces (The Harder They Fall), Robert discusses how to elevate a film while staying emotionally honest. Timing Can't Be Taught Comedy, horror, action—it all comes down to rhythm, anticipation, and release. And sometimes, knowing when to stop tweaking. Don't Cut the Same Way Twice Robert's advice to emerging editors: vary your approach. Start with music, dialogue, story, or even the ending—just don't get stuck in one process. Notable Quotes "The single most important thing we do is create a feeling—and leave it unresolved." "If you're thinking too much about how the audience will feel, you stop being emotionally open yourself." "You can't really teach timing. You know it when you feel it." "Teasers aren't always about selling the movie. Sometimes they're about demolishing expectations." "If you always approach a piece the same way, you're going to miss something." About Our Guest Robert Walker Trailer Editor — Buddha Jones Formerly Intralink Film Known for work on Batman Begins, Cinderella Man, A.I. Artificial Intelligence, The Book of Eli, The Social Network (TV), The Harder They Fall, and more. Robert is widely regarded as one of the most emotionally intuitive editors in the industry, blending experimental instincts with mainstream storytelling at the highest level. About the Host Corey Nathan Host & Executive Producer — Trailer Geeks & Teaser Gods @coreysnathan on all platforms About This Episode This episode is part of our Best Of Trailer Geeks & Teaser Gods series—encore conversations from across the show's history that remain timeless, insightful, and essential listening for anyone passionate about entertainment marketing and creative craft. Our Sponsors Meza Wealth Management mezawealth.com The Golden Trailer Awards goldentrailer.com Join the Community Like what you hear? Leave a rating and review wherever you listenFollow Corey on all the socials @coreysnathanSubscribe for new episodes and conversations with the people shaping entertainment marketing
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    1 Std. und 27 Min.
  • BEST OF: Dwight Caines on Story, Strategy, and Leading With Conscience

    BEST OF: Dwight Caines on Story, Strategy, and Leading With Conscience
    Dec 23 2025

    What does it take to market movies that shape culture—and to lead with integrity when the stakes are highest?

    In this Best Of Trailer Geeks & Teaser Gods episode, Corey Nathan revisits his powerful conversation with Dwight Caines, President of Domestic Marketing at Universal Pictures and one of the most respected voices in modern film marketing.

    One of our "best of's" since we brought this program back, this episode remains as relevant—and resonant—as ever. Dwight reflects on a career spanning Sony Pictures and Universal, working on iconic franchises including Spider-Man, James Bond, Oppenheimer, and The Super Mario Bros. Movie. But this conversation goes far beyond campaigns and box office numbers.

    Dwight opens up about leadership, mentorship, diversity and inclusion, the responsibility of storytellers, and what it means to be a steady presence in moments of industry—and societal—turbulence. It's a masterclass in how great marketing starts with understanding people.

    Whether you're a trailer creative, studio exec, marketer, or emerging storyteller, this episode is a reminder that how you lead matters just as much as what you ship.

    Key Takeaways Story Starts With Audience

    Dwight explains why every campaign begins with a deep understanding of who the movie is for—and what emotional response it needs to evoke to get audiences off the couch and into theaters.

    From Data to Instinct

    With roots in market research, Dwight shares how the best campaigns balance data with gut, and why "research be damned" can sometimes be the bravest—and smartest—call.

    Digital Before It Was Cool

    As an early digital pioneer at Sony, Dwight recounts building online communities around films like Spider-Man long before digital marketing was standard practice.

    Leadership in Crisis

    Dwight reflects on moments when the industry—and the country—felt unsteady, and why authenticity, calm, and moral clarity are essential leadership traits.

    Mentorship & Representation

    From teaching at Syracuse and UCLA to shaping DEI initiatives at Universal and the Academy, Dwight makes the case that representation isn't performative—it's foundational to better work and better culture.

    Notable Quotes

    "If you see me running for the emergency exit, then trouble's coming. Otherwise, take it as a good sign."

    "Marketing is about evoking emotion. If you don't know what you want people to feel, the campaign won't land."

    "If you see it, you can be it. I didn't see myself in front of the classroom—so I decided to become that person."

    "Diversity isn't invitation. It's allowing people to show up authentically and be heard."

    Connect

    Dwight Caines
    President, Domestic Marketing – Universal Pictures
    Mentor, Educator, Industry Leader

    Corey Nathan
    Host – Trailer Geeks & Teaser Gods
    @coreysnathan on all platforms

    About This Episode

    This episode is part of our Best Of Trailer Geeks & Teaser Gods series—encore conversations from across the show's history that remain timeless, insightful, and essential listening for anyone passionate about entertainment marketing.

    Our Sponsors

    • Meza Wealth Management – mezawealth.com

    • 24/96 Sound & Music Design – 2496soundandmusic.com

    • The Golden Trailer Awards – goldentrailer.com

    • Soundstripe – app.soundstripe.com

    Join the Community
    • Like what you hear? Leave us a rating and review!
    • Connect with Corey on all platforms @coreysnathan
    • Subscribe for new episodes every week and keep up with the world's best trailer creatives!
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    1 Std. und 39 Min.
  • Cuts That Connect: Greg Krupka on Feel-First Storytelling

    Cuts That Connect: Greg Krupka on Feel-First Storytelling
    Dec 10 2025

    What do VHS edits, a childhood trumpet, and a passion for story-driven design have in common?

    This week on Trailer Geeks and Teaser Gods, Corey Nathan sits down with Greg Krupka, Vice President and Creative Director at AV Squad, to unpack a path paved with relentless creativity, smart collaboration, and iconic trailer moments. From his early days at Emerson College to cutting theatrical campaigns that reverberate through pop culture, Greg shares a behind-the-scenes look at his philosophy, process, and passion for the craft.

    Whether guiding new creatives or breaking down a "popcorn moment" trailer cut, Greg brings sharp insight into what makes entertainment marketing truly memorable.

    Community Updates
    • Support Skip's Heart Recovery Journey - gofund.me/9ef1ccfef

    Key Takeaways

    Early Roots in Storytelling
    From VHS-to-VHS edits at a public access station to film school at Emerson, Greg's storytelling instincts were honed through pure hustle and passion.

    The Art of the Tease
    Greg breaks down how theatrical trailers have evolved—from "What is the concept?" to "What's the vibe?"—and why feel is now as important as form.

    Creative Mentorship
    Shoutouts to key mentors who helped shape Greg's transition from editor to creative director.

    Intuition Over Ego
    Greg discusses the value of checking ego at the door, knowing when to pivot, and letting emotional resonance lead the creative.

    Notable Quotes

    "You get that little pit in your stomach when you see a trailer come together and realize—'We got something.' That's the juice."

    "The idea of 'popcorn moments'—those sticky, rewatchable bits—that's what we aim for. It's not just cuts and beats, it's memory fuel."

    "I don't ever want to be the smartest guy in the room. I want to be in the room that makes the smartest trailer."

    Connect

    AV Squad – @av_squad on Instagram
    Corey Nathan – @coreysnathan on all platforms

    Our Sponsors

    • Meza Wealth Management – mezawealth.com

    • 24/96 Sound & Music Design – 2496soundandmusic.com

    • The Golden Trailer Awards – goldentrailer.com

    • Soundstripe – app.soundstripe.com

    Join the Community
    • Like what you hear? Leave us a rating and review!
    • Connect with Corey on all platforms @coreysnathan
    • Subscribe for new episodes every week and keep up with the world's best trailer creatives!
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    1 Std. und 11 Min.
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