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This weeks guest is Luca Lorenzoni. Luca has had a really interesting career path, starting out with Ab inBev (the big guys) before becoming managing director at Camden then CEO of Northern Monk.

For me, it’s Such a fascinating trajectory because Luca learned/got all of the tools from a big corporate entity before moving into a more independent & craft beer market.

He wrote four really interesting (and I encourage you to read) articles that talk about the essence of what it is to be a ‘craft brewery’ and how to find a path forward.

Heavy Emphasis on the Path bit there as that’s then name of Lucas new consultancy, where he helps smaller starter brands move towards there goals

I loved this conversation, and hopefully there’s a lot for you guys to take away from it it

Enjoy!

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On this weeks Episode we sit down with David & Todd from Freestyle Hops.

We've been so impressed with the Hops coming out of New Zealand and Freestyle Hops

are right at the forefront of it.

We discuss Freestyles Story and also the work the goes in behind the scenes to produce these beautiful

plants.

Enjoy!

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