This is final episode of this season and the closing chapter in the Expected Value Story. In this episode, we look at the future of innovation. Innovation without adaptation is just novelty. The future belongs to those who can continuously evolve their innovation system.

Over this season, we've followed Freya and her team as they've moved from good intentions and busy innovation to clearer decisions, better evidence, and real value. But no system ever stands still. The world keeps changing, and the real question becomes how do we change with it without losing what we've built?

As we prepare to say goodbye to Freya, she is asked a simple but powerful question, what's next? And her answer isn't about more ideas or bigger bets. It's about building an organization that can keep learning, adapting, and creating value, even when the future refuses to behave.

In this episode we explore chapter fourteen from metrics to mindsets. Thus far in the story we have seen that the numbers look great. XV across the portfolio was strong. Strategic fit profiles were improving, kill decisions were happening faster, reallocations were smooth. On paper, Freya's innovation system was working exactly as designed. And yet something felt off.

In this episode we explore what happens when an innovation system starts to become a performance, when confidence scores are given without doing the work, when learning is claimed without reflection, and when people walk through the beautiful structure you've built like it's a museum, admiring it but not living it.

We'll follow Freya and Axel as they shift the focus from metrics to mindsets, recentering everything on real challenges that matter, using AI as a cultural sense-making tool, identifying cultural lead users who already embody the behaviors you want, and rewiring rituals so the organization celebrates realized value, not just innovation activity.

If you've ever felt your dashboards look great, but your innovation culture is quietly drifting, this chapter is for you. It is about turning your system back into a tool, restoring truth over theatre, and closing the gap between expected and realized value.

In this episode, we move to Act 4, where the spotlight moves from frameworks to people. Freya's team can score ideas, prioritize bets, and balance the portfolio. But now they face the harder challenge, embedding innovation into the culture itself.

We'll see how they bridge the gap between potential and performance, turning XV into realised value, and we'll explore the table of justice, a transformative way to judge decisions by evidence, not emotion.

This is where innovation becomes lived, not just measured.