As the year comes to a close, I sit down with Ben Symes, our wholesale manager, to reflect on 2025 and look back on what has made this year special.

In this episode, we talk about the farms we work with around the world, reflect on the 2025 harvests, the coffees that stood out to us, and the relationships we continue to build with the people who produce our coffees. We also share highlights from our projects this year, including our biological farming initiative, producing long-format films from the farms, and following the achievements of our team.

Alongside the farms, we look back on experiences that made 2025 memorable: being recognized 5th on the 100 Best Coffee Shops list, celebrating Stephanie’s 15-year anniversary and Ben’s 10 years with the company, traveling to inspiring coffee events and destinations, and, for the third year in a row, receiving the Sprudgie Award for Best Coffee Podcast, an achievement we are truly grateful for and could not have done without the support of our listeners.

Above all, we want to thank you for supporting us. Every day we strive to make the coffees we roast and share as good as they can be, and we look forward to sharing more great coffee experiences with you in 2026.

In this second episode with Tom Hopkinson, Head of Coffee and Customer Success at ROEST, we continue our conversation about roasting, technology, and the development of modern sample roasters. If you haven’t listened to Part 1 yet, we recommend starting there to get the full story of Tom’s background and the origins of our collaboration with ROEST.

In Part 2, we dive deeper into how roasting practices have evolved, the challenges and possibilities of automation, and the way ROEST approaches innovation in both hardware and software. Tom shares his perspective on where roasting technology is heading, what roasters still misunderstand, and how better tools can lead to better coffee.

Tune in if you are interested in roasting, sample roasters, and the future of coffee technology.

Learn more about ROEST on their website here: https://www.roestcoffee.com/

Music by my uncle Jens Wendelboe.

In this first of two episodes, I sit down with Tom Hopkinson, Head of Coffee and Customer Success at ROEST, and dive deep in to coffee roasting. Tom found his way into coffee by opening a café with no experience at all. The café lasted less than a year, but his fascination for coffee only grew. He went on to work at Prufrock, where he learned the fundamentals of coffee, before moving to Dublin to focus on roasting. Later, he continued his journey in Berlin, working with The Barn and Five Elephant, and writing courses and educational content for Barista Hustle. Two years ago, Tom decided to settle down and moved to Norway to join ROEST.

My collaboration with ROEST began about 12 years ago, when one of the founders, Sverre, presented his master thesis to me and Morten Wennersgaard (of Nordic Approach.) Sverre's goal was to develop a 1 kg home roaster, but both Morten and I did not see a commercial need for a roaster like that. At the time, we were both frustrated with the limitations of the traditional sample roasters in the market and wanted to contribute to the development of something better. We therefore recommended Sverre to develop a modern sample roaster. Some years later the p100 sample roaster was launched in the market and it has been a huge success ever since.

In this episode, Tom and I talk about how the ROEST sample roasters have evolved from those early prototypes to what they are today. We discuss the technological improvements, the shift from manual to more automated processes, and how these innovations have made consistency in roasting more achievable than ever before. Tom also shares his perspective on what sets ROEST apart from other sample roasters and how the company has helped influence the wider roasting industry.

Tune in if you are interested in roasting, roaster technology, and the thinking behind one of the most influential sample roasters in today’s coffee world.

This is Part 1 of 2, and Part 2 is coming soon.

Learn more about ROEST on their website here: https://www.roestcoffee.com/

Music by my uncle Jens Wendelboe.