Tim Cook's Nike Power Play: iPhone Optimism and AI's Next Frontier
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Tim Cook's Nike Power Play: iPhone Optimism and AI's Next Frontier
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Apple CEO Tim Cook grabbed headlines this week with a flashy double play on Nike, his longtime board partner since 2005. On December 22, he snapped up 50,000 shares at $58.97 each, doubling his stake to over 105,000 amid Nikes 13 percent post-earnings slump, according to a filing on Nikes investor site reported by 9to5Mac and Reuters. Investors cheered the vote of confidence in new CEO Elliott Hill, sending shares up 5 percent at open, with Baird analyst Jonathan Komp calling it the biggest director buy in over a decade. Cook flashed his Nike loyalty days earlier in Tokyo, sporting one-of-a-kind custom Vomero Plus sneakers by Japans Sashiko Gals artisan group at the Apple store reopening, as snapped by fans and detailed to Business Insider by the designers using traditional sashiko denim stitching in red white and blue.
On the biz front, JPMorgan doubled down on Apple stock December 23, keeping it Overweight with a $305 target after survey checks showed iPhone 17 demand hitting supply parity, easing fears of shortages into early 2026 and signaling robust sales through the cycle per their note on Finviz. Fiscal 2025 wrapped with a record $416.2 billion revenue despite iPhone slowdowns and China jitters, as AInvest highlighted, though regulatory storm clouds loom like a potential $20 billion Google search deal shakeup and EU antitrust fines threatening high-margin streams.
Looking ahead, whispers of a Gemini-powered Siri overhaul in spring 2026 could spark hardware upgrades and services boom via on-device AI, positioning hardware chief John Ternus as CEO heir apparent amid leadership shifts, AInvest reports. No fresh public spats or social buzz beyond Cooks Japan posts, but Wall Street eyes Apples AI execution to fend off Meta glasses dominance. All verified from these outlets, no unconfirmed tea here.
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