In this episode, Steve Grace sits down with Tiana Manticos — founder of TX Method — to unpack how her career across airports, QSR franchises, luxury yachts, and global retail brands turned into a repeatable scaling framework now used by founders looking to grow with intention, not chaos.

Tiana breaks down the four-part TX Method framework (Truth, Translation, Transmission, Tempo), why founders should stop obsessing over content execution and start with clarity, and how personal brand can create competitive advantage — without trying to be an influencer.

They also dive into:

• What she learned managing 250+ franchise operators
• Why some brands scale and some burn out
• The difference between perception economy and manufactured hype
• The rise of events and in-person connection post-content fatigue
• How authenticity creates trust faster than perfection
• Why founders need to build brand before they need it

Timestamps:

0:21 What TX Method is

1:55 The system behind scaling brands

4:35 Lessons from franchising and customer behaviour

7:48 Trend-chasing vs long-term growth

10:55 Moving into the luxury sector and Ahoy Club

15:20 Branding founders without turning them into influencers

19:02 The Perception Economy explained

24:57 Personal brand vs vanity metrics

29:21 The TX Method framework

33:12 Content, attention, and the role of events

38:50 Starting vs perfecting

43:40 The reality of becoming a founder

47:53 Final advice: Start with truth, not tactics

Links:

TX Method → https://www.txmethod.com/

Connect with Tiana → https://www.linkedin.com/in/tiana-manticos/

The Nudge Group → https://thenudgegroup.com/

Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/

Steve on LinkedIn → https://www.linkedin.com/in/stevegrace/

The Trouble With People → https://thetroublewithpeople.substack.com/