In this episode, Sam and Kate Morris dive deep into the fast-evolving world of AI agents, intelligent digital assistants that don’t just generate ideas, but take action on your behalf.

From their earliest experiences experimenting with ChatGPT and Claude.ai to their recent exploration of agentic platforms like Sintra AI, Kate and Sam unpack how you can integrate AI into day-to-day business operations. They discuss the hype, the practical challenges, and the genuine benefits for entrepreneurs who want to scale in an efficient and effective way. Their early trials provide some interesting insights for small business owners.

Highlights:

• From generative to agentic: Kate and Sam trace how the conversation around AI has shifted from simple copywriting tools to intelligent agents that manage workflows, marketing, and even strategic planning.
• DIY learning with AI: Sam explains her clever method for “training” GPTs using YouTube transcripts from experts , turning free online content into custom virtual mentors.
• Behind the hype of Sintra AI: Kate reviews her hands-on experience with Sintra’s virtual “AI employees”, from the business coach Buddy to the copywriter Pen, and how she’s using them to systemise her business and increase her revenue.
• Data, integrations & next steps: The duo break down what’s real, what’s still in beta, and how far these tools can (and can’t) go in automating small business success.
• Human authenticity in an AI world: They close with reflections on why personal stories, voice, and connection still matter more than ever, even as AI gets smarter.

Key Takeaway:
AI isn’t here to replace your creativity or intuition, it’s here to amplify it. With the right systems and a curious mindset, tools like Sintra, Claude, and ChatGPT can become not just assistants, but collaborators in building a truly thriving business. Tune in now!

Connect with Your Hosts:

Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com

Sam Morris | Digital Systers 🌐 Website: https://www.digitalsysters.com/ 📱 Instagram: @sammorris.businesscoach

In this episode, Sam and Kate explore the five different types of small businesses—a framework Kate has been developing after nearly a decade of personal experience with different types of business owners. If you've ever felt like traditional business advice doesn't quite fit what you're building… you're not alone.

In this episode, you’ll hear:

• Why traditional business models (like those from The E-Myth by Michael Gerber) don’t work for everyone.
• The five types of small businesses—and why knowing which one you’re building changes everything.
• The danger of following blanket advice that doesn’t align with your business type.
• Why you don’t have to scale, hire a team, or build a sellable company to be successful.
• How thought leaders, consultants, and solo entrepreneurs are playing a different game altogether.

Kate shares her "aha" moment after attending a seminar steeped in Gerber-style advice—and the honest conversation she had with a fellow high-performing consultant who felt completely alienated by it also. Together, Kate and Sam unpack the assumptions behind mainstream business support and why they don't always reflect the modern business landscape.

If you don’t know what kind of business you’re running, you don’t know which game you’re playing—and every type has different rules.

Which of the five business types are you building?
➡️ Tune in now to discover the model that fits your vision—and stop trying to squeeze into a framework that doesn’t work for you.

📩 Got thoughts or questions about today’s episode?
DM us on or email us. We’d love to hear where you see yourself in this model—and how it’s helped (or hindered) your growth.

🎧 Listen now on Spotify, Apple Podcasts, or wherever you get your shows.
🔔 Don’t forget to subscribe, rate, and review if this episode resonated with you.

Connect with Your Hosts:

Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com

Sam Morris | Digital Systers 🌐 Website: https://www.digitalsysters.com/ 📱 Instagram: @sammorris.businesscoach

In this episode, Kate sits down with leadership expert and global Executive Coach Kim Lancer, founder of Tall Poppies Leadership, who is on a mission to help one million leaders lead confidently and "stand tall."

Growing up in Australia, Kim experienced firsthand how the country's notorious "Tall Poppy Syndrome" encourages high achievers to downplay their success. After spending most of her career overseas in the UK and USA—where this cultural phenomenon is less prominent—Kim returned to Australia determined to flip the script. She founded her business to help leaders embrace their achievements and develop authentic, powerful leadership styles.

Now Kim empowers executives across five continents to confidently own their success rather than hide it. Her signature "Know, Trust, Be Yourself" methodology is transforming leadership development by turning a culture of cutting people down into one that lifts everyone up.

If you've ever felt pressure to downplay your wins or shrink to make others comfortable, you'll enjoy this conversation.

Key Highlights & Takeaways:

🌍 From Exchange Student to Global Leadership Expert Kim's 20-year international career journey—from Dutch exchange student to NYC executive—shaped her culturally aware, human-centric approach to leadership development.

🎯 The Confidence Crisis in Leadership

• Why confidence is the most overlooked yet critical leadership skill
• How self-doubt ("Kevin," as Kim calls it) sabotages even high performers
• Cultural differences in confidence expression between Australia/NZ and US/UK markets

💡 The "Know, Trust, Be Yourself" Framework

• Know Yourself: Build genuine self-awareness through intentional reflection
• Trust Yourself: Learn to manage (not eliminate) self-doubt effectively
• Be Yourself: Leverage your unique quirks and strengths as leadership advantages

🌺 Tall Poppy Syndrome Decoded

• Why Australia and New Zealand struggle with celebrating individual achievement
• The business cost of cultural pressure to "stay humble"
• How leaders can "stand tall" without apology

⚖️ The Gender Confidence Divide

• Women acknowledge self-doubt more openly but may underestimate their capabilities
• Men often mask internal struggles behind confident facades
• Why both genders need safe spaces for authentic leadership development

🧠 Strategic Self-Awareness

• Tasha Eurich's research: 95% think they're self-aware, but only 10-15% actually are
• Self-awareness as competitive advantage, not just emotional intelligence
• Understanding your energy patterns, values, and impact on others

🚀 Leadership as Personal Growth

• Confidence as a developable skill, not fixed trait
• Learning to sit with discomfort and use it as fuel for growth
• Why sustainable transformation beats quick coaching fixes

Ready to lead with more confidence and authenticity?

Connect with Kim Lancer at Tall Poppies Leadership: https://tallpoppies.us/

Connect with Your Hosts:

Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com

Sam Morris | Digital Systers 🌐 Website: https://www.digitalsysters.com/ 📱 Instagram: @sammorris.businesscoach