What actually happens when you stop trying to do all the things, and go all in on just ONE offer?

Alexa joined Expansion last May not even following me, having read the sales page exactly once. Eight months later she had a completely different business. This is that story.

In this first episode of Expanded Stories (a new series where I sit down with Expansion alumni and let them tell it in their own words) Alexa walks us through what it actually looked and felt like to retire a $5k/month offer ecosystem (and mentality), go all in on one signature program, and build a pre-launch that sold $22k before doors even opened.

(I’ve NEVER shared so much about my launch methodology outside of Expansion!)

Spoiler: she cried retiring the intensive. It was uncomfortable. Her nervous system screamed. And then it worked.

In this episode we go into:

🍑 Why having multiple offers was actually keeping Alexa scattered — and what the mirror moment looked like

🍑 The tantric relationship with one offer — what it means to give it everything and have it give you everything back

🍑 The day she cried retiring a $5k/month intensive (and what happened next)

🍑 How to set up a waitlist that does the heavy lifting — the strategy is stupidly simple, gave Lex my whole strategy and now she sold $22k before doors even opened.

🍑 Why your offers compete with each other and how one offer fixes the confusion instantly

🍑 Capacity planning and yearly vision vs monthly chaos — the nervous system piece nobody talks about

🍑 Integration: what it actually means to do less, make more, and not feel guilty about it

🍑 Why generational wealth lives in your one signature offer

You’ve been warned:

Expansion (my business mastermind) opens its doors June 2nd. If you’re reading this, we are very close.

Every round has sold out in hours, so if you want to come play in Expansion v7 be on this waitlist and see you June 2nd on the applications ♡ love you all!!

About Alexa:

• Instagram: @alexacoaches
• One of One doors open: June 17th! here's the waitlist

Expansion queens:

Did you take Expansion and would love to come talk about your Expansion story?? girl DM me. Love you so much

So two Venus in Capricorn walk into a bar and sit down to talk about well basically everything to the point that we forgot we were recording a podcast.

Desiree Pais is the founder of Benshen: a community, course, and movement that started with six women on a yoga mat in a Williamsburg living room while she kicked her ex-boyfriend out every Saturday morning. This vision grew to 30 women, then 40, then the pandemic hit and 500 people signed up overnight, and she's here to spill the whole tea on Benshen's origin story and how thoughts TRULY turn into things. She's truly one of the most grounded-yet-wildly-alive women I've had the pleasure of talking to and this convo really deserves you to make a bevy grab a cig and sit down for it.

In this episode we go into:

🍑 How Benshen started with 6 women in Desi’s apartment/How expansion started with 5 women on zoom (yep the parallel lives are eerie in this episode)

🍑 The Mykonos files, the Berlin files (you'll understand when you hear it)

🍑 Why chaos is feminine and containers are masculine, and why you need both (Hi Birjiwan♡)

🍑 The urgency addiction: getting addicted to rock bottom as your fuel source (and how to stop that!)

🍑 How to call your power back, but also how to HOLD it when it comes

🍑 Descartes, philosophy, the mind-body split, and how it explains basically everything wrong with the world

🍑 Priestess archetypes hidden in plain sight: Persephone, the divine feminine, and reclaiming power

🍑 Feminine rage as a force for building, not destroying

🍑 Astrology, Venus in Capricorn, and why two psychopaths built their businesses exactly like this

The line from this episode that lives in my head:

"The fastest way to become powerful is to keep your word. The fastest way to lose power is to not do what you say you're going to do when you say you're going to do it."

About Desiree:

• Instagram: @desireepais
• Benshen: benshen.co
• Benshen membership

Referenced in this episode:

• Becoming Supernatural — Joe Dispenza
• Women Who Run with the Wolves — Clarissa Pinkola Estés
• When God Was a Woman — Merlin Stone
• Mary Magdalene Revealed — Meggan Watterson
• The Magdalen Manuscript
• Dr. Carla Ionescu — history podcast
• Birjiwan — our mutual connection ❤️

Also since we are here, you already know:

Expansion Vol. 7 (my 4-month deep business and growth mastermind, starting in September) is launching next week. Applications open June 2nd, 5pm Europe / 11am New York

Make sure to join the waitlist right here if you're coming. All rounds have sold out in a few hours.

Okay hold my cigarette: you do deep, transformational work. Your know your shit. You know your body of work motherfucking changes and transforms people. But every time you sit down to write your landing page — or someone asks "so what do you do?" — you freeze.

Because what you actually help people with isn't a three-month result. It's a seed. An identity. A becoming that takes time to fully bloom. And your marketing brain keeps asking: how do I sell that?

This week inside Expansion, a marketing strategist came to the hot seat with exactly this question. And what cracked open is what this whole episode is about.

In this episode we go into:

🍑 Why you're not selling results, you're selling a seed (and how to actually say that)

🍑 The one step ahead reframe, why thinking that you need to be an "expert" is holding you back from meeting your most aligned clients

🍑 How your biggest mess-ups make you more qualified, not less (my $25k fee LLC tea)

🍑 The identity shift: selling the becoming, not the deliverables

🍑 The testimonial prompt that writes your copy for you

🍑 Your unique sauce: why the HOW is what makes you irreplaceable

🍑 Why your most human moments are your best marketing assets, always

Journal prompt from this episode:

Who do your clients become after working with you?

Not what results they get. Not how much money they make. Who are they becoming?

If you don't know yet: go ask them. Their words are your marketing copy.

Referenced in this episode:

• Ep. 02 — Embodied Marketing: Becoming the Invitation
• Capacity Over Currency — the essay
• Expansion Vol. 7 — applications open June 2nd, 5pm Europe / 11am New York

Want to ask a question for a future In the Room episode?

DM me intheroom on IG for the chatbox! Love ya!!