Wish you could delete Instagram tomorrow and still make money? Me too. In this episode, I’m getting brutally honest about what happens when you actually stop posting — and why your business doesn’t have to revolve around the content treadmill to keep growing.

Back in 2023, I went completely off-grid for four months. No posts. No stories. No YouTube videos. No emails. Just… nothing. And yet, people still bought from me. People still found me. Sales still came in. How? Because I had created digital assets that kept working even when I wasn’t.

If social media feels gross, overwhelming, or downright exhausting, this episode will give you the permission slip you’ve been craving — and the practical steps to keep growing without needing to be online 24/7.

In this episode, I share:

✨ What actually kept my business going when I quit social for four months

✨ Why YouTube and blog content still bring me sales long after I publish it

✨ What to do instead of trying to “be everywhere” on socials

✨ How to repurpose content across platforms without burning out

✨ The case for creating a minimalist social presence for credibility (without pressure to post)

✨ How to borrow other people’s audiences and still grow

✨ Tools I use to block distractions and stay off the apps during my workday

✨ The surprising reason you might hate social (and how to make it fun again)

This one is part strategy, part mindset shift, and a whole lot of permission to not do the thing that feels gross.

🎧 Listen to the episode:

https://this-is-what-id-do.captivate.fm/listen

📌 Catch future livestreams:

https://www.youtube.com/@suemclachlan

After 30 days of livestreaming every single day, I’ve got a few things to say about video confidence, consistency, and doing things before you’re ready. I didn’t start this challenge with a plan to beat video anxiety, start a podcast, or build a mountain of repurposable content. But that’s what happened.

In this episode, I’m sharing the messy truth about what it really takes to show up on camera when you're not feeling confident, when the tech fails, and when you’d honestly rather hide under a doona. Spoiler alert: your audience does not care if your lighting is dodgy or you cough mid-sentence. What they care about is that you’re showing up.

I talk through how I prepped content without over-prepping, what gear I actually use (and what you don’t need), and how livestreaming gave me my spark back after a rough start to the year.

There’s also a bunch in here about the power of repurposing and why going live with zero people watching might be the best thing that ever happens to you.

If you’ve ever wanted to make video, livestreams, or any kind of content more consistently but felt stuck, nervous, or like you had to wait until you had it all figured out, this one’s for you.

In this episode:

• Why I committed to 30 days of livestreams (and how I stuck to it)
• How I prep my content using ChatGPT without sounding robotic
• What I’ve learned about video confidence by actually doing it
• The gear I use (including what I didn’t need at all)
• The truth about tech meltdowns, coughing fits, and camera nerves
• How I launched a podcast without planning to
• Why livestreaming with no one watching can still grow your business
• My favourite mindset shifts, rituals, and repurposing tips

Mentioned in this episode:

→ My livestream sign-up & resource page: theunicornadvisory.com/this

→ Subscribe to the podcast: this-is-what-id-do.captivate.fm/listen

→ Watch the replays on YouTube: youtube.com/@suemclachlan

Today I’m diving into one of the biggest factors in helping people say yes to your offers: making sure they feel safe and confident when they buy from you.

When you’re selling digital products, people can’t hold them, touch them, or try them on — they’re trusting you and your words. And when the economy feels shaky, people become even more careful about where they put their money. So everything you do to help them feel confident in their decision matters.

In this livestream, I walk you through a stack of things you can layer into your business to build trust and help people feel good about saying yes. You don’t need to do all of them — but you do want to check in and see where you can strengthen things.

Here’s what I cover:

➡ Why a strong, clear refund policy can actually increase sales

➡ How to layer small trust signals across your sales process

➡ Making your offer tangible: walkthrough videos, screenshots, module previews, sneak peeks

➡ How to handle objections upfront (and why your FAQ is really an objections list)

➡ Being honest about who your program is and isn’t for

➡ Why showing your face, vibe, and values makes people trust you more

➡ Using social proof: testimonials, real-time sales notifications, customer numbers

➡ Why clarity on pricing, currency, and payment details matters

➡ Keeping your checkout page consistent and well-branded

➡ Adding a live chat option (I use Chatra) or offering optional sales calls for extra reassurance

➡ Doing “unscalable” things that build trust (and why they matter more than you think)

This is all about helping people feel safe and confident in their decision — not pressured or tricked. I share plenty of examples from my own experience (including things I’ve learned the hard way) and lots of practical ideas you can use right now.

Sign up for reminders and free resources here:

👉 theunicornadvisory.com/this