Creating an online course is one of the most popular (and profitable) digital products for creators, but let’s be real: the tech side can feel like a giant maze if you’re doing it for the first time.

In this episode, Sue takes you behind the scenes of exactly how she sets up a course in Kajabi — from outlining your idea to structuring your lessons, adding modules, setting up offers, customising the student experience, and more.

You’ll learn:

➡️ Why you should always validate your course idea before you build

➡️ How to outline your course content using tools like ChatGPT

➡️ The step-by-step process to create a Kajabi course product

➡️ How to use modules, submodules, lessons, and quizzes effectively

➡️ Tips for adding automations, paywalls, and drip content

➡️ How to customise the look and feel of your course with Kajabi templates

➡️ Sue’s go-to tools for recording course content (without overcomplicating it)

➡️ Why focusing on sound quality matters more than video perfection

➡️ How to connect your course to offers so people can actually buy it

➡️ Smart ways to upsell, cross-sell, and boost course completion rates

Sue also shares her personal recommendations on recording gear, editing tools, and her current favourite app (Tella) for creating flexible, polished course videos.

💡 Special Offer: If you’re ready to dive in, Kajabi’s Creator Deal is on now — get 3 months for just $99. Plus, Sue’s exclusive bonuses and setup support when you sign up through her link!

Check it out: theunicornadvisory.com/kajabi

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🔗 Links Mentioned:

Sue’s Kajabi Affiliate Bonus Package → theunicornadvisory.com/kajabi

Catch the livestream replays + updates → theunicornadvisory.com/this

Sue on YouTube → youtube.com/@suemclachlan

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✨ Connect with Sue:

Website → theunicornadvisory.com

YouTube → youtube.com/@suemclachlan

Podcast → this-is-what-id-do.captivate.fm/listen