In this episode, Corey and Rachel explore the enduring power of physical media, the importance of cultural endurance for brands, and how hospitality can serve as a vehicle for meaningful connections. Our guest, Mike DaRe, shares insights on brand relevance, the impact of technology, and the value of authentic experiences.

About Our Guest: Mike DaRe is President of Smarts US, a global public relations (PR) and creative agency and part of the MSQ marketing group. As head of one of the industry’s most successful creative agencies, Mike's team delivers award-winning work for some of the world’s most recognizable brands. Mike has spent his career helping brands find meaningful ways to show up in culture, from his work with Diageo and brands like Crown Royal and Bulleit to his leadership at Smarts today. He’s also one of the people behind Smarts’ idea of “Cultural Endurance,” the notion that the brands that really matter aren’t necessarily the ones chasing every trend, but the ones that build lasting connections with people. For more information, visit https://smarts.agency

In this episode of Strategy Sessions, Corey and Rachel chat with Irene Squizzato, founder of Curiosity Roads, to explore how travel can be one of the most powerful ways to understand a region through its people, culture, food, wine, and traditions. They discuss the art of bespoke travel, the importance of creating authentic and deeply personal experiences, and the parallels between Curiosity Roads' approach to travel and Thirsty Bandit's philosophy of hospitality.

About Our Guest: As founder of Curiosity Roads, Irene Squizzato believes the best way to experience a destination is to get curious about what makes it unique. A seasoned luxury travel designer with more than a decade of experience, Irene creates highly personalized journeys that connect travelers with the people, food, wine, artisans, and culture that bring a place to life. Her extensive network and global perspective allow her to turn a trip into something far more meaningful than a vacation, but rather a genuine connection to place. For more information, visit curiosityroads.com.

In this episode of Strategy Sessions, Corey and Rachel dive into the growing importance of non-alcoholic (NA) options within the hospitality industry. With the rise of NA offerings, many establishments are rethinking their beverage programs to ensure inclusivity and enhance the overall experience for all guests.