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The happiness enterprise

The happiness enterprise

Von: Luca Cottini
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 How does one create original AND substantive value? How does a product become truly appealing? What is business truly for?

The happiness enterprise is a humanistic guide to meaningful entrepreneurship which aspires to investigate models where creative and strategic thinking merge, arts and industry converge, economic and social profit coincide. The four modules of the series explore design thinking, the entrepreneurial value of the humanities, content marketing, and the case of Made in Italy. Episodes are published every Tuesday at 5pm EST (Fall 2022). The YouTube version of the presentations is available at the playlist bit.ly/II_businessofhappiness

The series is part of the "Italian innovators" project, which aims to present figures of pioneering Italian entrepreneurs in various fields (eg. fashion, design, technology, food, music) and propose a reflection on the Italian cultural approach to innovation. You can find more information about the project at the official webpage (www.italianinnovators.com) or on the YouTube channel (bit.ly/italianinnovators).

Luca Cottini is a scholar, a content creator, and a digital entrepreneur.Copyright Luca Cottini Management & Leadership Ökonomie
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  • 15. Conclusion. The goal of a business is happiness

    15. Conclusion. The goal of a business is happiness
    Dec 13 2022
    What does the #entrepreneurial mindset consist of? What are the characters that define the audacity of the #entrepreneur as initiator? The only reason to start a #business is our thirst for #happiness (not the happiness of fairy tales, but a virtuous path of intellectual/material #growth and human #wealth). The adventure begins again at every instant. Enjoy your ride! (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    9 Min.
  • 14. A fusion of works. The opera model (the Italian case – part 4/4)

    14. A fusion of works. The opera model (the Italian case – part 4/4)
    Dec 6 2022
    Hybridity and temperance. The coherent fusion of #works (#opera) as the secret way to an object's success. The creation of an object-actor and its meaningful space as a powerful mechanism to create #interest #relevance #authenticity. Not the solution but #elegant solutions. (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    8 Min.
  • 13. Disegno. The aesthetic engineering of an object (the Italian case – part 3/4)

    13. Disegno. The aesthetic engineering of an object (the Italian case – part 3/4)
    Nov 29 2022
    Disegno/design. The combination of #drawing and #planning, #art and #execution, #vision and #prototyping.. How can an object become a living agent? How do Italian objects become actors in a coherent aesthetic space? Here is the secret #success recipe of Italian #design. (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    10 Min.
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