Season 1 Ep 2: People Who Love You Give the WORST Advice!

Summary

In this conversation, Natalie from 13 Rhythms discusses the complexities of seeking advice from loved ones when pursuing entrepreneurship.

She emphasises that while friends and family may have the best intentions, their fears can lead to discouragement.

Natalie highlights the importance of understanding one's target audience, the challenges of pricing, and the necessity of building a supportive network of individuals who can provide constructive feedback and encouragement. She introduces the concept of a 'Corner Team'—a group of people who can offer diverse support and guidance throughout the entrepreneurial journey.

Takeaways:

Loved ones may not provide the best business advice.

Fear can lead to discouragement from family and friends.

Understanding your target audience is crucial for success.

You might not be your ideal target customer.

Pricing should reflect the value of your product, not your personal beliefs.

Building a business requires feedback from a broader audience.

Seek out communities that challenge and motivate you.

Your support network should include diverse perspectives.

It's important to separate personal relationships from business advice.

Finding your corner team is essential for entrepreneurial success.

Sound Bites

"People don't want you to suffer."

"Are they actually your target audience?"

"It's important that concept of community."

Keywordsbusiness advice, entrepreneurship, target audience, pricing strategy, support network, family advice, community building, business challenges, emotional support, entrepreneurial journey.