The Work Between: The Business of Photography Titelbild

The Work Between: The Business of Photography

The Work Between: The Business of Photography

Von: Allison Craig Jenny Cruger
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The Work Between bridges the gap from art to income. It's the business space where most photographers get stuck, second-guess themselves, or feel like they’re winging it. We’re Allison and Jenny, photographers, educators, and the creators of MOTIV. Everything we’ve built is openly shared here, because we believe anyone can succeed with the right information. Full transparency. No invoice attached. If you're ready for clarity, support, and a business that works as hard as you do, you’re in the right place.MOTIV 2025 Bildung Erfolg im Beruf Kunst Ökonomie
  • Stop Copying and Start Building Something Real
    Oct 14 2025

    The fastest way to stall your growth? Spend all your time copying everyone else.


    In this episode, we’re getting spicy. Because while imitation might feel like a shortcut, it’s actually keeping you from building something sustainable.
    We’re talking about the not-so-subtle habits that photographers fall into when they feel stuck, like:

    • Using someone else’s images for marketing (yes, even “for inspo”)
    • Copying website copy, taglines, or even brand tone
    • Posing as a fake client to get someone’s pricing
    • Rebranding over and over again instead of building actual systems

    This isn’t about being better than anyone. It’s about getting honest:

    If your business is built on someone else’s strategy, you’ll never feel confident running it.


    This episode will help you spot the behavior, call it what it is, and refocus on building your business—your way.


    Grab our free pricing quiz: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers
    Grab our freebies: https://www.theprofitableportraitsocietyeducation.com/photography-marketing


    We each built 300k photography businesses, and now we’re sharing exactly how we did it.

    If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

    And if your brain feels like a browser with 47 tabs open...
    MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
    Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv


    Allison → lentillephotography.com / @lentillephotography
    Jenny → jennycrugerphotography.com / @jennycrugerphotography


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    22 Min.
  • Your Website Isn’t Enough—Why You Need a Google Business Profile
    Oct 7 2025

    If you’re putting energy into SEO and your website but ignoring your Google Business Profile… it’s time to fix that.

    In this episode, we’re talking about one of the most underused and misunderstood tools photographers have access to: your Google Business Profile (GBP).
    We’ll break down:

    • Why showing up in the Map Pack matters more than you think
    • How your GBP helps you rank even if your website isn’t perfect
    • The most common mistakes photographers make when setting it up
    • What to post, how often, and how to get reviews that actually work

    And yes, we’ll share exactly what we do inside our own business to stay visible without spending a dime on ads.

    Whether you’re brand new to GBP or just haven’t touched it in months, this episode is a must-listen if you want more local inquiries without more hustle.

    Grab our free pricing quiz: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers
    Grab our freebies: https://www.theprofitableportraitsocietyeducation.com/photography-marketing

    We each built 300k photography businesses, and now we’re sharing exactly how we did it.

    If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

    And if your brain feels like a browser with 47 tabs open...
    MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
    Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv


    Allison → lentillephotography.com / @lentillephotography
    Jenny → jennycrugerphotography.com / @jennycrugerphotography


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    16 Min.
  • You’re Not Too Expensive—You’re Just Out of Their Budget
    Sep 30 2025

    “We love your work, but…”


    Ugh. You already know what’s coming next.


    A soft no that turns into self-doubt, panic pricing, or worse—discounts that eat your profit alive. But here’s what we want you to remember:


    You’re not too expensive.
    You’re just not for everyone’s budget. And that’s okay.


    This episode will help you stop internalizing pricing objections and start owning your worth—without apology.

    We’re walking through:

    • What “out of budget” really means (hint: it’s not personal)
    • How to use our free CODB calculator to actually price with clarity
    • Why being part-time doesn’t mean part-priced
    • What to say when someone asks for a discount or compares you to someone cheaper

    CODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketing
    CODB Calculator (spreadsheet): https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculator

    Have any questions? Send us an email at use.motiv@gmail.com

    We each built 300k photography businesses, and now we’re sharing exactly how we did it.

    If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

    And if your brain feels like a browser with 47 tabs open...
    MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
    Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv


    Allison → lentillephotography.com / @lentillephotography
    Jenny → jennycrugerphotography.com / @jennycrugerphotography


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Mehr anzeigen Weniger anzeigen
    34 Min.
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