From Shanghai Startups to Welsh Fintech: Building Community Through Data & Storytelling with Sophia Wu

Description:
In this episode of Wise Build Bridges, we sit down with Sophia Wu, Head of Marketing at FinTech Wales. Sophia’s marketing journey began back in 2002 with a food delivery startup in Shanghai. After taking time out to focus on her family, she restarted her career in the UK as a freelance marketer—working across a wide range of industries and honing her skills in content creation, SEO, and lead generation.

Now, Sophia plays a key role in shaping Wales’ fintech community. She leads the events programme at FinTech Wales and acts as the organisation’s data lead—using insights to improve member experiences and strengthen connections across the industry.

We chat about the power of resilience, why data-driven decisions matter, and how Sophia blends storytelling and strategy to grow communities. This episode is packed with valuable lessons for marketers, community builders, and anyone navigating career transitions.

Watch on YouTube:
www.youtube.com/@ViaductGeneration

Listen on Spotify:
open.spotify.com/show/5vpU7X7wg0GMaJQgGGkKXJ

Stay connected with Viaduct Generation:
Website: www.viaductgen.com
Instagram: www.instagram.com/viaductgen
LinkedIn: www.linkedin.com/company/viaductgeneration