Ryan shares a few recent underdog stories that have motivated him, and connects them to how he built Reach Window Cleaning from a small-town start into a seven-figure business. This episode is less tactical and more motivational: how hunger, resourcefulness, and the right environment can compress time and change your life faster than you think.

Ryan sits down with Evan Ritchie, founder of Coconut Cleaning, to break down how Coconut built a membership program (Coconut Club) that drives recurring revenue, boosts profits, and fuels referrals. Evan shares the evolution of their offer, what finally made it a “no-brainer,” and how they trained technicians to sell it consistently. They also talk franchising strategy, branding, and how Coconut uses reciprocity-based marketing to dominate local markets.

Ryan sits down with Dan Antonelli, founder of KickCharge Creative, one of the most recognized branding agencies in the home services world. Dan shares how he went from hand-lettering trucks at 15 to leading a 50+ person agency and why branding isn’t “just a logo,” it’s a growth lever that impacts lead cost, close rate, average ticket, recruitment, and trust.

If you’re still running a “white-van” brand that looks like everyone else (or you’re considering a cheap logo + partial wrap), this episode breaks down why that decision can cost you far more than you realize and what to do instead.