Owned-media expert Matthew Rawle goes into the error of thinking you need large numbers to make a newsletter work, how much to talk about the technical details of the problem you solve vs. how much to show pictures of your dog, and how to make a newsletter work if you are a corporate employee.

Brad Farris returns to the podcast to discuss the annual setting of goals, the importance of being able to zoom in and out on those goals, the importance of being able to keep both of those views in your head at the same time, and the value of flipping the "have-do-be" script we all tend to use.

Wes Wheless comes back on the show to talk about the 4 techniques he used to build trust with a new audience. In his case the new audience came after a business pivot, but these four techniques are equally relevant to anyone building trust with an audience in a presentation.

These 4 techniques also form one of the major frameworks he describes in his upcoming book, so listen up, we are getting a preview of the book!

Ben Steele returns to the show to talk more about LLMs, including how the addition of context can mitigate, but not solve, the inherent problem of averageness, ChatGPT on the dating scene, and various ethical angles on the role LLMs play in our lives.

Returning guest Yalin Yuregil talks about selling software across borders, especially into Europe, including some of the factors you'll need to consider for your organization.

Chrissie Bettencourt, CEO of a company specializing in remote communication and a certified neuroplastician, gives some great tips on presenting or proposing an idea when you are up against a local incumbent, and on how to increase engagement in remote presentations.

Ben Steele goes into AI and where it is useful for our presentations, and where it merely makes us sound more average and flat. In the process, he brings forth some excellent, and very artistic, turns of phrase.

Alper and Matt discuss the ramifications of the popular phrase "provide value," with Matt being highly suspicious of the phrase.