Marketers are wasting time on decks.

In this episode of V5, Jarod Greene, CMO at Vivun, explains why marketing should step away from slide creation and focus on owning the message. After two decades of building decks for every sales moment, Jarod realized the problem wasn’t about how decks looked or how long they were; it was about who controlled the story.

He discusses how giving reps ownership of the story, supported by strong positioning and AI-powered tools, creates faster, more effective conversations with buyers.

In this episode, you’ll learn:

• Why marketers should stop building decks – Ownership matters more than formatting
• How reps create stronger meetings – Let them shape the story, not recite slides
• Where enablement actually begins – Context drives conversions more than content ever will

Things to listen for:
(00:00) Introduction
(00:44) Why marketers need to stop making decks
(02:00) What marketing should actually own
(03:20) How letting go of control changed everything
(04:40) What reps really want from marketing
(05:22) The shift that makes enablement actually work

Great selling starts with simplicity.

In this episode of V5, Jarod Greene sits down with Ryan Heinig, CRO at 2X, to talk about the fundamentals that separate top sellers from everyone else. Ryan discusses the four things every great seller does, and why mastering the basics is what drives consistent wins.

Ryan also explains the real role of sales enablement, the power of coaching within teams, and how community-driven relationships keep buyers engaged long before they enter a sales cycle.

In this episode, you’ll learn:

• What the best sellers focus on every day – The four fundamentals that drive results
• How leaders can enable better performance – Coaching, not content, creates impact
• Why community matters more than cold outreach – Relationships build lasting pipeline

Things to listen for:

(00:00) Introduction

(00:32) The four fundamentals that drive enterprise sales

(01:55) How AI helps sellers stay relevant, not robotic

(02:59) Why enablement starts with first-line leaders

(04:25) How community replaces cold outbound

Most teams talk about value without ever earning the right to use that word.

In this episode of V5, Jarod Greene sits down with Em Daigle, Founder and Chief Automation Officer at OTTO-MATES, to discuss how to really build trust with buyers and how “value” has become a buzzword in sales, often used without any real connection to what customers actually care about.

Em explains why enablement misses the mark when it skips the human side of discovery, and shares how better questions (not just more of them) can completely change the trajectory of a deal. She also discusses where AI should step in and where it should step aside, especially when credibility is on the line.

If you're relying on process alone, you’re probably just presenting instead of truly selling.

In this episode, you’ll learn:

• Why trust earns attention – Value isn’t real until your buyer believes you
• How to fix enablement – Teaching reps the buyer’s world is a game changer
• Where AI fits in – Use it to free up time, not replace your connection

Things to listen for:

(00:00) Introduction

(00:29) Why “value” talk falls flat in sales

(01:50) How to truly earn buyer trust

(02:58) Fixing enablement with more profound discovery

(03:44) Where AI helps and where it hurts