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The Underground

The Underground

Von: The Underground Pod
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Exploring the future of garden care. The underground podcast is a place where the disparate worlds of horticulture and marketing collide. Kate Turner, the Gardener Guru and Phil Wright, co-founder of creative agency WrightObara, team up to discover the trailblazers and innovators shaping the future of garden care in the UK. With content that’s as relevant to start-ups as it would be to established players, we look to cover the hottest topics and trends you need to know. From plants to products, environmental concerns to legislation, we’ll dig deep to bring you the inside story.The Underground Pod Marketing & Vertrieb Ökonomie
  • How to Survive Glee: The Garden Industry’s Best Tips
    Aug 17 2026

    Glee is one of the biggest dates in the garden industry calendar. It’s also three very long days of walking, talking, networking, discovering new products and trying to remember who said what by the time you get home.So, ahead of Glee 2026, we’ve delved back into Season 1 of The Underground and brought together some of the best Glee survival advice from our guests.
    And between them, they’ve clocked up a lot of exhibition miles.
    We hear tips from garden centre leaders, suppliers, marketers, PR professionals, journalists, growers and industry organisations on how to get more from the show, whether you’re exhibiting or visiting.
    There’s plenty of practical advice: comfortable shoes, hydration, planning your meetings, taking useful notes, making time to explore every aisle and following up properly afterwards.
    But there are some bigger lessons too. How do you make the most of chance conversations? What should an exhibitor actually be trying to achieve? Why should your product packaging be able to sell the story without somebody standing beside it? And why might staying until the very last bell lead to a customer relationship that lasts ten years?
    You’ll also discover the importance of yoga, a good breakfast, emergency plasters, strategic coffee consumption and, apparently, the correct way to end a conversation.
    Featuring advice from Alan Roper, Boyd Douglas-Davies, Debi Holland, Elaine Gotts, Ellen Mary, Fran Barnes, Guy Jenkins, Jane Hartley, Jane Lawler, Kate Ebbens, Kimberley Hornby-George, Linda Petrons, Matthew Mein, Megan Warren-Davis, Michael Perry, Simon Taylor, Steve Harper, Toby Thomas, Vicky Nuttall and Will Scott.
    The Underground is the official podcast partner of Glee 2026.

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    37 Min.
  • The Future of the Garden Industry: One Year On
    Aug 11 2026

    With Glee just a month away, we’re heading back to Birmingham, as well as the conversations we recorded there last year.
    At Glee 2025, we asked every guest who joined us one simple question:
    What’s one change you’d love to see in the garden sector over the next five years?The answers gave us a fascinating snapshot of where the industry thought change was needed.
    We heard calls for more young people to discover gardening and horticulture, better training for people entering the industry, greater support for independent garden centres and much more ambitious use of digital technology. Our guests also talked about sustainability, peat-free growing media, water conservation, online retail, AI and how garden centres themselves could evolve.
    There were plenty of big ideas too, from turning garden centres into evening destinations to rethinking the way plants are merchandised.
    A year on, and with the industry preparing to come together at Glee again, it feels like the perfect time to revisit those conversations.
    Which ideas are beginning to happen? Which challenges are still with us? And if we asked the same question at Glee this year, would the answers be any different?Featuring voices from across garden retail, horticulture, suppliers, marketing and the wider garden sector.

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    31 Min.
  • Plants, People and the Growth of Perrywood Garden Centres
    Aug 4 2026

    From a four-acre smallholding growing strawberries and potatoes to three award-winning garden centres, Perrywood’s story is one of family, plants and steady growth.
    In this episode, Phil and Kate talk to Hannah Powell, HR and Communications Director at Perrywood Garden Centres, about how the business has expanded without losing the values that shaped it. Hannah explains why plants remain at the heart of Perrywood, how industry standards have encouraged continuous improvement, and why knowledgeable, well-supported teams are central to the customer experience.
    They also discuss attracting younger customers, the power of a successful loyalty programme, making sustainable choices, the pressures facing garden centre businesses and how climate change could affect what customers grow in the future.
    Along the way, Hannah shares why gardening is her therapy and how a visit to a garden centre can offer people far more than a shopping trip.

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    34 Min.
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