Has your clinic matured… but your marketing hasn't?

In this episode of the Uncaged Clinician Podcast, host David Bayliff speaks directly to the established practice owner who feels like their marketing efforts are busy—but not effective.

Many clinic owners continue marketing like a startup long after their practice has grown. The result? Confusion, burnout, flat revenue, and stalled growth. In this conversation, David breaks down why marketing must evolve as your clinic evolves—and how clarity, not more activity, is the real growth lever.

You'll learn:

• The key difference between startup marketing and established-practice marketing

• Why visibility matters early—but clarity and trust drive growth later

• The 3 levels of marketing maturity:

  • Activity-based marketing (busy, reactive, exhausting)

  • System-based marketing (focused, repeatable, efficient)

  • Brand-driven marketing (aligned, scalable, trust-building)

• How unclear messaging creates objections—and costs you real revenue

• Why consistency beats creativity when it comes to sustainable growth

• What branding actually is (and why it's not your logo or colors)

If your marketing feels heavy, scattered, or stuck—and your growth has plateaued—this episode will help you identify bottlenecks, refocus your message, and choose one clear marketing priority to work on over the next 90 days.

Whether you're an established clinic owner or a newer practice planning for the future, this episode will challenge you to ask one powerful question:

Has your marketing matured with your clinic?

Tune in, reflect, and start marketing with intention.

What if understanding risk actually gave you more freedom to grow your practice—not more fear?

In this episode of the Uncaged Clinician Podcast, host David Bayliff sits down with Dr. Michael Uzar, PT, founder of Rehab Risk Consulting, for a powerful conversation on risk management, business ownership, and non-traditional career paths for clinicians.

Michael shares his journey from PTA to PT to health system risk manager—and how those same clinical skills translate into protecting practices from liability, licensure issues, and reputation damage. Together, they break down what risk management really is, why it matters for rehab business owners, and how proactive communication and strong relationships can reduce the likelihood of lawsuits and patient fallout.

You'll also learn:

• Why most clinicians overestimate risk—and how that fear can stall growth

• The difference between liability insurance and true risk management

• Common blind spots for practice owners (HIPAA, social media, informed consent, patient termination, and more)

• How transparency, apology, and trust can protect both patients and your business

• Why clinicians' skills are far more transferable than they think—and how to step into non-clinical roles with confidence

Whether you're a new or seasoned practice owner—or a clinician exploring non-traditional paths—this episode will help you think like a risk manager without becoming paralyzed by fear.

Learn more about Michael's upcoming CEU courses, certifications, and consulting at RehabRiskConsulting.com or email Michael directly at muzar@rehabriskconsulting.com

You can also follow Michael on Instagram at @rehab_risk_consulting

As always, if this episode brought you value, share it with a fellow clinician or business owner—and help more professionals break free from the cage.

As we kick off 2026, the Uncaged Clinician Podcast is setting the tone for intentional growth—for you, your team, and your practice.

In this episode, host David Bayliff dives into one of the most underutilized yet powerful tools in healthcare business growth: client and team feedback loops. Caring about your patients isn't enough—clarity comes from understanding the client experience from their perspective, not just your own.

You'll learn:

• Why most practice owners assume things are going well—until patients drop off

• How feedback loops shift your business from reactive to proactive

• The 3 essential components of an effective feedback loop: Collection, Communication, and Correction

• How to turn client feedback into actionable team growth (without blame or defensiveness)

• Simple, intentional ways to collect feedback that actually drives change

• Why strong feedback loops create raving fans, stronger teams, and a business that's easier to lead

David also shares how feedback loops help align your daily operations with your mission, values, and vision—so your team understands what excellent care truly looks like from the client's point of view.

If you've ever wondered why patients stop scheduling, why retention dips, or why your team feels stuck, this episode will challenge how you think about growth and give you a practical framework to move forward.

Ready to go deeper?
Learn more about Uncaged University or the 6-Week Push Coaching Program by scheduling a call at uncagedclinician.com/schedule.