Want to learn how to start a business in the pest control industry? Go to https://pestcontrolentrepreneur.com/ to learn more about all the ways we can help you grow or start a pest control business.

Welcome back to the "Pest Control Entrepreneur" podcast, hosted by Jake Ingledue. In this episode, Jake is going to share with you the ultimate guide to landing your first client by using a simple marketing strategy that really works. As an entrepreneur, Jake's pest control business not only pays his bills, but also allows the freedom and time to be with his family.

Jake introduces a simple marketing strategy/plan, which starts with defining your ideal avatar. This means knowing the demographic, geographic, and psychographic information about your potential clients. 

Once you have enough information about them, you can create your value proposition/offer. This is determined by what your three uniques are: 1. What sets you apart, 2. What's your proven process, and 3. What's your customer guarantee.

In this episode, Jake also teaches you how to implement the Guerrilla warfare marketing strategy, by recommending door-to-door sales while targeting a specific neighborhood or area. He suggests buying door hangers, sending direct mailers, putting out yard signs, and buying enough business cards to reach out to 1000 homes. Additionally, he encourages entrepreneurs to establish a Google My Business account, Facebook account, and to provide high-quality service.

In conclusion, making money with pest control can be super simple when using these techniques. However, it requires making a move and taking action to implement these strategies. As Jake says, "Entrepreneurship is such a beautiful personal growth and development program."

Thank you for listening to this episode of the Pest Control Entrepreneur podcast. Stay tuned for more great content and insights on how to build a successful business in the pest control industry.

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Listen to the Growth Circle podcast with Jake Ingledue to learn more about entrepreneurship, personal development, and surrounding yourself with a tribe of mentors.