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The Ultimate Dance Business Podcast

The Ultimate Dance Business Podcast

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Welcome to The Ultimate Dance Business Podcast the show that aims to give you dance school owners and entrepreneurs, that extra spark of inspiration to turn your passion into profit. In each episode dance business expert Deborah Laws will bring you inspiring interviews, top tips and strategies to help your dance school go from strength to strength.The Ultimate Dance Business Podcast Management & Leadership Ökonomie
  • What inclusivity in your dance school really is
    Feb 20 2026

    Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan


    In this episode, Deborah sits down with the passionate Amy Pryor, principal of Amy Greaves School of Dance. With nearly 20 years of experience as a studio owner, Amy joins the show to discuss a topic that has become a major talking point in the industry: true inclusivity.


    They dive deep into moving beyond "inclusivity" as a marketing buzzword and instead making it a core, lived value within your studio. Amy shares her personal and professional insights on how to adapt your environment for children with special educational needs (SEN), ADHD, and autism, ensuring every student feels seen, heard, and valued as an individual.

    Whether you want to improve your student retention, strengthen your communication with parents, or better support your teaching team in managing diverse needs, Amy’s practical tips and empathetic approach will give you the tools to create a truly safe and welcoming space for every dancer.


    Ready to be inspired? Tune in and discover how YOU can grow your dance business and legacy.


    Find out more about Amy Greaves School of Dance at http://www.amygreavesschoolofdance.com


    To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com


    To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.


    Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks


    Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL


    This episode is sponsored by Dance Studio Marketing.


    You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/


    This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

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    52 Min.
  • Are These Classes Draining Your Dance School Profits?
    Feb 6 2026

    In this episode of the The Ultimate Dance Business Podcast, Deborah tackles one of the hardest decisions dance school owners face: keeping low-attendance classes on the timetable.

    We all know the feeling. A handful of students love the class. It might be the highlight of their week. Cancelling feels personal. But when emotion leads the decision-making, your business often pays the price.


    Deborah breaks down the real cost of running underperforming classes, why “it all balances out” rarely works, and how profitable classes end up subsidising loss-making ones. She walks through practical numbers, common scenarios, and a real-life example where cutting multiple red-flag classes resulted in more profit, retained students, and even a full night off.


    This episode is about stepping out of guilt-driven decisions and into clear, grounded leadership. Your students are customers, not family, and your business needs to work for you too.


    If you are working long hours, covering all your costs, but still taking home very little, this episode may explain why.


    Thank you for listening. This show is brought to you by Dance Business Lab.


    Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04


    Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school.


    To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com


    To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.


    Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠


    Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠


    Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠


    If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL


    This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio


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    20 Min.
  • If You Don’t Have Systems, You Are the System | Dance Studio Growth & Automation
    Jan 23 2026

    Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04


    If your dance school relies on you remembering everything, chasing every enquiry, and holding the admin together, growth gets exhausting fast. In this episode, Deborah Laws is joined by business systems and process coach Leon Bubenicek to unpack a simple truth that changes how you run your studio:


    If you don’t have systems, you are the system.


    You’ll learn why most studios don’t actually have a lead problem, they have a follow-up problem. Leon breaks down what “systems” really mean (it’s not just tech), how to stop enquiries disappearing, and how to build a reliable process that improves the parent experience while reducing the pressure on you and your team.

    In this conversation, we cover:


    • What a system is (and why it’s not the same as software)
    • The real reason parents “ghost” after enquiring
    • How to follow up without sounding pushy
    • Why automation can feel more personal, not less
    • A simple re-engagement message that can revive old enquiries
    • How to scale your studio without adding more admin or burning out



    If you want a dance studio that runs smoothly even when you’re teaching, away, or taking time off, this episode is for you.


    To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com


    To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.


    Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠

    Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠

    Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠


    If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL


    This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio


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    54 Min.
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