In today’s episode, Shelby reflects on graduating 28 clients and experiencing her first week without active clients since 2022. She delivers a candid reality check about building a coaching business: no one is special or exempt from the fundamental rules of business. Success doesn't come from passion, manifestation, or good intentions alone—it requires consistent action, discipline, and a willingness to do hard things repeatedly. Shelby emphasizes that feeling too comfortable in your business is actually a warning sign, and entrepreneurs must constantly find their growth edge to keep their businesses alive and thriving.

Shelby outlines five non-negotiable rules that apply to every coach:

1. People buy because they feel seen and you invite them (not because you're passionate)
2. Visibility matters because no one can buy from you if they don't know you exist
3. Consistency beats brilliance every single time
4. No one is coming to rescue you so you must execute on your own
5. Time alone doesn't build your business—only action does.

She challenges listeners to track their actual working hours in 15-minute increments for three days to see how much time they're truly spending on business-building activities versus scrolling or just thinking about work.

You don't need to be special—you just need to be willing to show up when it's boring, awkward, or uncomfortable, and follow your plan even when you don't feel like it. While entrepreneurship is undeniably hard and requires grit and repetition, there are also incredible high points along the way—celebratory moments that should be bottled up as fuel for the challenging seasons that inevitably come.

Watch full episode on YouTube:

https://youtu.be/DJcR-_yM1L0

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Mentioned in this episode:

Nurse Coach Residency

You don’t need more information — you need a container that makes action unavoidable. If that’s you, book a call to explore the Nurse Coach Residency. https://calendly.com/d/cw5f-cg3-vhp/nurse-coach-residency-fit-call

Book the call

You don’t need more information — you need a container that makes action unavoidable. If that’s you, book a call to explore the Nurse Coach Residency. https://calendly.com/d/cw5f-cg3-vhp/nurse-coach-residency-fit-call

In today’s episode, Shelby revisits a crucial topic for nurse coaches: how to confidently transition your pro bono clients into paying clients. Whether you’re a Nurse Life Coach Academy student, a graduate of another nurse coaching program, or just starting out, this episode is packed with actionable advice, real talk, and step-by-step strategies to help you grow your coaching business.

1. Why pro bono clients often don’t convert, and how to change that
2. The mindset shifts needed to confidently offer paid coaching
3. What NOT to do when a client asks about continuing (and what to say instead)
4. How to guide the conversation without feeling “salesy”
5. The power of silence and letting clients make informed decisions
6. How to “future cast” and root client goals in reality
7. Structuring your paid offer (pricing, session count, and more)
8. Handling client responses: yes, no, or “I need to think about it”
9. Why a “no” isn’t a failure, and how to keep the door open for future work

Watch the full episode on YouTube

https://youtu.be/fGp1UNmtw_8

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Mentioned in this episode:

Nurse Coach Residency

You don’t need more information — you need a container that makes action unavoidable. If that’s you, book a call to explore the Nurse Coach Residency. https://calendly.com/d/cw5f-cg3-vhp/nurse-coach-residency-fit-call

In this episode, Laura kicks off 2026 with a candid and insightful solo discussion about her new approach to life and business: “The Year of Giving Medium Fs.” She explores the pitfalls of all-or-nothing thinking, the value of finding balance, and how embracing “medium Fs” can lead to more peace, consistency, and sustainable growth in both personal and professional life.

Key Topics Covered:

1. Why setting intentions and focusing on who you want to become is more powerful than chasing specific achievements
2. The dangers of living at the extremes—giving all or none of your energy—and the benefits of finding a middle ground
3. Laura’s personal goals for 2026, including financial growth with peace, health and nervous system regulation, and nurturing family relationships
4. The importance of boring, consistent habits for long-term health and success
5. How to balance ambition with emotional availability for family and friends
6. Letting go of algorithm drama and internet outrage to focus on meaningful work
7. The challenge (and value) of embracing “boring” consistency for high achievers
8. An invitation for listeners to find one area of their life to practice giving “medium Fs”

Watch full episode on YouTube

https://youtu.be/94wO9kqUvAU

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach