Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm. Sally is also author of 21st Century Icons, also featured on the Strand Review of Books, and Sally has nearly 20 years’ experience as a business journalist.

What were Sally's criteria for a disruptor, what lessons can be learned, and how does the disruptor mentality apply to B2B?

The Disruptors – How 15 successful businesses defied the norm is an amazing romp through near-failure and amazing success, with 250 or so packed pages, neat end-of-chapter summaries, and all backed up by a ton of source references, published by Kogan Page and available, of course, from Amazon and all good bookshops.

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Hello and welcome to Chris Willman, author of The Big Brand Blueprint – How startups and small businesses can win big. The book is all about scale, retention, conversion, acquisition, brand and strategy. Chris is also author of The Entrepreneurs Marketing Manual, and has many years of real-world experience as a director of marketing in tech companies, so he has form...

The Big Brand Blueprint – How startups and small businesses can win big is a busy book full of direct, practical, honest marketing insights, and is - of course - available from Amazon and all good bookshops!

https://www.amazon.co.uk/dp/B0GDMGK9T6

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Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.

Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?

Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!

https://www.amazon.co.uk/dp/1804091324

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