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Alex King, Founder of Terignōta | The Business of Making Trail Running More Accessible

Alex King is back on the Steep Stuff Podcast! One year after our first conversation, Alex returns to share how life has changed as the founder of Terignōta, the trail running apparel brand challenging the industry’s traditional approach to pricing, marketing, and product development.

We catch up on Terignōta’s rapid growth, the realities of building a business from the ground up, and the rollercoaster of running an independent brand. Alex pulls back the curtain on the business, discussing everything from major sales days and quieter stretches to the risks of scaling production, navigating tariffs, and staying true to his vision in a competitive market.

We also dive into Terignōta’s approach to radical transparency, why Alex has chosen to prioritize community and organic growth over paid advertising, and how he’s working to deliver high-quality gear without the premium price tag. From product development and customer service to the lessons learned along the way, this conversation offers a fascinating look at what it takes to build a brand in the modern trail running landscape.

And, of course, we talk running. Alex shares updates on his own racing, the lingering effects of his Achilles injury, and how his relationship with the sport has evolved as Terignōta continues to grow.

Whether you're a trail runner looking for quality gear, an aspiring entrepreneur, or simply curious about the business behind the sport, this is an episode you won't want to miss.

Follow Alex King: @alexkingruns

Follow Terignōta: @terignota

Shop the latest gear at terignota.com.

Subscribe to the Steep Stuff Podcast for more conversations with the athletes, founders, and personalities shaping the trail and mountain running community!

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What does it take to run up Pikes Peak, turn around the next day, and do it all over again?

Rick Webb just found out.

Fresh off winning the 2026 Pikes Peak Doubler, Rick joins The Steep Stuff Podcast to break down one of the most unique challenges in mountain running — completing both the Pikes Peak Ascent and Pikes Peak Marathon in the same weekend. Rick finished the two races in a combined 7:54:59, earning the overall Doubler title.

We dive into what it actually feels like to race up Barr Trail knowing you have a full marathon waiting for you the following morning, how Rick approached pacing and recovery, and what goes through your head when the legs are already beat up but you still have another 26.2 mountain miles ahead.

Rick also takes us through his 2026 Pikes Peak weekend — the strategy behind the Ascent, recovering overnight, managing nutrition and fatigue, and then tackling the Marathon descent when your body is already carrying the damage from the day before.

We talk altitude, training, fueling, downhill running, racing Pikes Peak, and the mental side of committing to one of the toughest back-to-back challenges in mountain running.

If you've ever wondered why anyone would voluntarily run Pikes Peak twice in one weekend, this episode is for you.

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If you enjoy the show, subscribe, leave a rating and review, and share this episode with someone who loves mountain running.

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