This episode of the Startup Gambit podcast we’re joined by Nesh Pillay. Nesh is an award-winning entrepreneur, speaker and marketer. She is the founder of Press Pillay - a socially-conscious digital marketing agency based in Toronto. We talked with Nesh about PR and got into the details of essential PR strategies, the difference between marketing and PR and the frequently asked question of how to respond when you’re targeted online.Listen, let us know what you think.

presspillay.com

Personal Website - neshpillay.me

Instagram - @pillay.nesh

Nesh shared her expertise on:

• The essential base PR strategies that early stage businesses owners can employ?
• The difference between marketing and PR?
• How to create proactive marketing and avoid being reactive?
• What to do when you are targeted online?

The importance of your reputation:It definitely precedes you, but as a new business owner PR, is the mechanism for creating your reputation when you don’t have one

The difference between Marketing and PR

Do you need a Press Release?

The Grapevine MethodWhen pitching your story:Your story is the grape; the existing news cycle is the vine. What’s the stem?The stem connects your news to the vine and it’s what makes you relevant.“Existing isn’t news”.

On the pressure to be responsive to controversial issues:Brands need to be authentic with their messaging. It's okay to say you don’t have the answers relating to a certain issue.