What makes video storytelling actually work for business? In this episode of The Starfish Storytellers, we sit down with Tim Bradley, founder of Pennant Video, to explore how intentional, authentic video storytelling helps brands clarify their message, build trust, and drive real results. With nearly 20 years of experience in video production and agency leadership, Tim shares how storytelling goes far beyond flashy visuals, and why clarity, confidence, and connection are what truly convert. You’ll learn:

• Why great video storytelling isn’t about production value. It’s about purpose
• How Tim’s Video Marketing Trifecta™ (Anthems, Explainers & Endorsements) helps B2B brands stand out
• How to uncover compelling stories in even the most technical or “unexciting” industries
• The difference between content that exists and stories that actually connect
• The impact powerful storytelling can have on marketing, sales, and brand confidence

Plus, Tim wraps up with a fun Quick Takes round on common storytelling clichés, brand buzzwords, and what every business should know before hitting record. If you care about storytelling that means something - and actually moves people - this episode is for you. Subscribe for more conversations on storytelling, branding, and impact!

Life has a way of delivering unexpected curveballs — moments that force us to stop, reassess, and decide how we’ll move forward. In this powerful episode of The Starfish Storytellers, we welcome Heidi Siefkas, Speaker, Storyteller, Four-Time Author, and Creator of the 'Look Up' Mantra.

Heidi shares her extraordinary personal journey - from surviving a life-altering accident to rebuilding her world after profound loss - and how those experiences shaped her belief that perspective is a survival skill. What began as a personal promise to “look up” has since evolved into a global movement, bringing together resilience stories from people across cultures, continents, and lived experiences.

Together, we explore:

·How resilience doesn’t erase hardship, but helps us keep moving forward

·Why perspective is something we return to again and again — not something we “find” once

·The common threads that unite global stories of survival, healing, and reinvention

·How community, mindfulness, and choice play a role in overcoming life’s hardest moments

This conversation is an honest, deeply human reminder that even in our darkest seasons, one breath, one shift in perspective, and one story can change everything.

To read the stories about ordinary people who have been able to do extraordinary things, pick up Heidi’s book on Amazon: https://a.co/d/2yGnrE2.To learn more about Heidi and the ‘Look Up’ mantra, visit https://heidisiefkas.com/.

This episode isn’t just about a man in a red suit. It’s about the art of bringing wonder, joy, and connection to life through storytelling. Santa isn’t merely a holiday figure—he’s a master storyteller, a keeper of tradition, and a living example of generosity in action.

From the sparkle in a child’s eyes to the lessons we carry into adulthood, the story of Santa reminds us of kindness, courage, and the enduring power of belief. And who better to take us on this journey than Ed Taylor, one of the most requested Santa actors in the world.

You’ve seen him on Jimmy Kimmel LIVE, The Today Show, and The Talk, and in commercials for Chrysler, Kohl’s, and Reddi Whip. For years, Ed has devoted himself to perfecting the magic of Santa—bringing him to life with authenticity and heart, and teaching others to do the same.

In this conversation, we’ll explore:

✨ How storytelling fuels the Santa tradition

✨ Why authenticity and intention matter more than perfection

✨ The power of The Golden Christmas™—when a child transitions from believing in Santa to becoming part of Santa

✨ Insights from Ed’s book, Bexley & Thayer: The Mystery of Santa Claus, which goes beyond Christmas to explore happiness, confidence, and perseverance: https://bexleyandthayer.com/

At its heart, this episode is a celebration of the stories that connect us—and a reminder that belief, generosity, and joy are gifts we can carry all year long.