Summary

In this conversation, Rich Smith, co-Founder and CMO of Atlas MedStaff, discusses the importance of focusing on travelers in healthcare staffing.

He shares insights on building a strong company culture, the significance of transparency and community, and the balance between technology and human interaction.

Rich emphasizes the need for trust and personal connections in the industry, while looking ahead to the future of healthcare staffing and automation.

Chapters

02:53 The Atlas Way: Focusing on the Traveler

05:34 Building a Community: The Atlas Life

08:13 Balancing Technology and Human Touch

11:02 Future of Healthcare Staffing: Embracing AI

14:01 Final Thoughts and Insights

Key Highlights

• Transparency in communication builds trust with travelers.

• Community engagement is key to the brand's identity.

• AI and automation should enhance, not replace, human interaction.

• Travelers appreciate honesty and follow-through from recruiters.

• Rich believes in the importance of company culture in marketing.

• Building a lifestyle brand around travel healthcare is a unique approach.

• Personal connections in staffing are irreplaceable.

Links to any books, podcasts, tools, events

‘Off the Clock and On the Record’ podcast, by Atlas MedStaff

https://www.youtube.com/@AtlasMedStaff/podcasts

https://podcasts.apple.com/nz/podcast/on-the-clock-off-the-record/id1825873755

Social media and website links

https://atlasmedstaff.com/

https://www.linkedin.com/in/richsmith37/

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Summary

In this conversation, Tim Ratliff, Senior Director of Technology and Innovation at Skillwork, shares insights on adapting corporate experience to a small business, evaluating technology needs, balancing technology with human interaction, and monitoring technology adoption. Tim emphasizes the importance of understanding pain points in the staffing process and the future opportunities for technology in enhancing client and candidate engagement.

Chapters

02:47 Adapting Corporate Experience to a Small Business

05:30 Evaluating Technology Needs and Implementation

07:29 Balancing Technology and Human Interaction

10:27 Monitoring Technology Adoption and ROI

12:55 Future Opportunities in Staffing Technology

15:46 Advice and Personal Insights from Tim

Key Highlights

• Understanding the need for technology is crucial before implementation.

• Employee feedback is essential in identifying pain points.

• Technology should enhance, not replace, human interaction.

• Monitoring technology adoption is vital for assessing effectiveness.

• ROI can be measured in employee satisfaction, not just dollars.

• The staffing industry must focus on both talent and client engagement.

• Future opportunities lie in improving communication and feedback mechanisms.

Links to any books, podcasts, tools, events

The Goal: A Process of Ongoing Improvement, by Eliyahu M. Goldratt and Jeff Cox

https://www.goodreads.com/book/show/113934.The_Goal

Skunk Works: A Personal Memoir of My Years at Lockheed, by Ben R. Rich and Leo Janos

https://www.goodreads.com/book/show/101438.Skunk_Works

Social media and website links

Skillwork at skillwork.com

Tim Ratliff on Linkedin https://www.linkedin.com/in/tiratliff/

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In this conversation, David Folwell discusses the evolution and significance of staffing referrals, emphasizing the need for automation and systematic approaches in referral programs. He outlines the core elements of a successful referral program, the importance of measuring ROI, and shares success stories from the staffing industry.

Takeaways

• A strong company culture is essential for a successful referral program.

• Referral programs should be standardized and well-communicated.

• Dual-sided referral bonuses can increase referral placements by 20%.

• Measuring ROI in referral programs is crucial for success.

• Referrals often lead to longer contract durations for candidates.

• Differentiation in marketing strategies is key for staffing firms.

Chapters

02:56 Understanding the Importance of Referral Programs

05:27 Building a Successful Referral Program

08:17 Measuring ROI and Success Stories

11:17 Future Trends in Staffing and Referrals

13:51 Marketing Principles for Staffing Firms

Social media Links

1. David Folwell https://www.linkedin.com/in/folwell/

2. Staffing Referrals https://staffingreferrals.com/

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