https://youtu.be/bhpX11iXTuk

“You’ve got to keep the images moving. Otherwise, people’s attention starts to drop and they start multitasking.”

Seth Greene is a nationally recognized marketer and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award.

He’s our latest guest on the Spiral Marketing Podcast to tell businesses and entrepreneurs there’s a light at the end of this dark tunnel we’re in.

If you feel your business or entrepreneurial endeavor can bring more value to the market as competitors struggle to virtualize their business, this episode can explain the big picture about what you should pay attention to.

Enjoy our discussion about how to retain your current clients and expand your career pursuits.

“If you’re not excited and passionate about what you’ve got to offer, and that doesn’t come across on camera, it won’t work.”

Just a few of the points you’ll learn in this episode:

• How are businesses responding to Covid ramifications?
• Why some high performing marketers are busier than ever before
• How Netflix and YouTube influence your web content (even if it isn’t a video)
• Compelling reasons why many businesses will not return to pre-Covid business practices

“When I started pretty much all we had was direct mail and print advertising.”

Marketers

• How can you offer value to potential clients online?
• The power of tradition and why your audience wants to stick with you
• The benefits of giving people value for free
• Why you shouldn’t rely on tried and true marketing methods

Entrepreneurs

• What you should pay attention to when people have short attention spans
• Can you replicate brick and mortar success online easily?
• How can a pandemic increase your local reach to national or even global success?

“Big companies have dramatically cut down on how much mail they’re sending, which leaves less competition and more of a vacuum to be filled by smart marketers like you and me.”

Where to learn more about and reach Seth Greene:

• marketdominationllc.com

https://youtu.be/ZSQTyJFQQdc

“It’s a time for us to start to be more disciplined around the way we position ourselves.”

Tara Clever is the Vice President of Marketing at MarginEdge, a company that streamlines key processes for restaurants. She’s on this episode to discuss how the pandemic can lead to opportunities with the right data and empathy.

Has your value proposition changed? Customer data is now more important than since the pandemic changed spending behaviour.

Examining this new climate through the lens of marketing, sales, and an entrepreneurial spirit, can lead to new avenues of opportunities to build long lasting business relationships.

“Are we saying something meaningful? Are we saying what’s already been said?”

Just a few of the points you’ll learn in this episode:

• The discipline it really takes to cut through the noise of the unnecessary

• How companies find creative ways to modify their business model

• What you should do when everything you know about your business will change

• Why certain brands will achieve more success over competitors as customers become more digitally savvy

“We understand the pain, we know the lingo, this is part of our DNA.”

Marketers

• The role of transparency between companies and customers
• What you should take away from a crisis
• The benefits of seeing the world through an experimental lens (agile startups to seasoned ventures)
• How data can minimize the “blame game” to optimize growth strategies

Entrepreneurs

• What does your community expect from you during changing times?
• Why entertain the possibility of failure and success equally?
• Why it’s not a good idea to make assumptions about what your customers want

“Most owners and operators have a story that connects them to the product or company that they’ve built.”

Where to learn more about and reach Tara Clever:

• marginedge.com

• Tara’s LinkedIn

“I started at the Smithsonian when marketing wasn’t even a thing.”

Atokatha Ashmond Brew learned valuable lessons during her time working at The Smithsonian. Little did she know exploring the past at the world’s largest museum would lead her to analyze past buying decisions around consumer behavior across many non-profit and for-profit organizations.
Atokatha Ashmond Brew is a Senior Director for Client Marketing & Strategic Communications. She specializes in branding, strategic marketing, and communication to build excitement for brands and pinpoint profit opportunities.
Atokatha is always asking herself how do we predict performance? How do we effectively market products, services, and measure growth?
She discusses what it takes to be a high-energy marketeer/entrepreneur and the opportunities in disguise during changing times.

“What we knew yesterday continues to change.”

Just a few of the points you’ll learn in this episode:

• The importance of enthusiasm for our work
• Machine Learning and predictive analytics (effective money management)
• Why it’s so important to monitor tasks beyond simple spreadsheets!
• How can you tactfully use information portals?

“If you want to specialize in a particular area, you still need to understand other disciplines of marketing to put it all together. ”

Marketers

• How can “smart data” improve content for your audience?
• Why is the past behavior of your target audience so important?
• Online certifications that are as helpful as traditional institutions
• What do hirers look for when choosing a new marketer?

Entrepreneurs

• What’s a helpful way to measure your progress? (Observing other organizations)
• Interested in building a team? Which skills should you prioritize?
• How to pivot your appeal to shifting conditions (especially pandemic times)
• Why it’s important to stick to the facts of each day (webinars, podcasts, AMAs)

“When we are working, we’re still a human unit.”

Where to learn more about and reach Atokatha Ashmond Brew and references mentioned:

• Linkedin Profile
• Nonprofit HR
• Covid-19 Portal